The insight agency adopts and integrates the Cint’s Connect solution and panels for cross-media campaign measurement.
Actionable and timely information are consulted by companies through a dedicated dashboard, which allows them to evaluate and intervene on real-time investment decisions.
Thanks to the agreement with Cint, BMI is available for analyzing Italian and international campaigns in more than 80 countries and dispose of more than 40 million panelists that the agency can interview to determine the impact factors of the campaigns, and of which it is possible to trace via Cint’s Connect solution the viewability and reach on target group of the digital investments.
Clear procedures and specifications for setting-up the measurement and the quality of the service provided by Nextplora allow media agencies to configure campaigns with minimal effort and maximum efficiency.
Nextplora is the insight management agency that provides the knowledge useful to achieve the best business results. Our clients develop and promote products more useful, more attractive brands, and more efficient services to improve people’s lives.
We make use of the most advanced methods to investigate the opinions and the behavior of the people, and to extract knowledge from the information that we collect and the existing data.
Our clients get results in less time to meet the time-to-market, understand the needs of people more efficiently, and use our information to take effective marketing actions.
Cint is the world’s #1 insight exchange and has technology that is transforming and accelerating how research companies gather insight. Cint’s exchange connects the buyers and sellers of market research sample in over 80 countries. Cint has over 2,000 panels in the exchange, powering a total global audience of over 40m consumers who are opted-in to take market research. Cint has market leading, self-service and automated digital tracking tools to match unknown online and mobile audiences with the consumers in Cint’s exchange, and to automate the process of buying research sample and running projects across thousands of panel sources.