Nextplora owns a proprietary online panel of respondents who has been recruiting, managing and maintaining since 2000 to ensure the highest quality of collected data, the consistency of the profiles of the people, and fast collection of information useful to you.
The Nextplora panel is called Idee&Opinioni and is populated by more than 60.000 people.
- The panel is recruited continuously through the free registration of persons, who know the initiative thanks to an internal referral program and word of mouth among users.
We do not make any use of e-mail marketing lists.
- To join the panel, the person performs a registration with double opt-in, respectful of our legislation on privacy.
- At registration the panelists provide their profile, useful to ensure their participation in the surveys and the qualitative research, and to quickly satisfy quotas objectives. The profile is updated every six months.
- The panelist access each questionnaire through a unique link and authenticate by user id and password. Nextplora performs constant checks on the identity of the participant consistency.
- The respondents to the surveys of Nextplora are incentivized with rewards that can convert into purchases with selected partners.
- Our recruitment and management activity with the online panel is compliant with Assirm guidelines and directions of Esomar.
The subscribers to Ideas & Opinions can participate in our surveys also from their smartphone thanks to the mobile application launched by Nextplora.
This application allows us:
- to measure the effects of mobile in-app advertising campaigns;
- to gather the views of people during the phases of evaluation and decision of their purchases;
- to engage in places and moments in which they interact with brands, services and retail outlets….and many more opportunities.