A close shave of men's grooming habits and the beard trimmer category

We conducted a comprehensive study on the beard-grooming habits and beard trimmers usage among consumers in five different countries: Germany, Spain, France, Italy, and the UK. In this article, we’ll take a deep dive into the results of our research and provide insights that will help you better develop effective marketing strategies.

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The power of message and brand personality in maximizing memorability

The message in marketing communications is crucial to convey brand personality and maximize memorability of the advertisement and the product. When creating marketing campaigns, it’s essential to keep in mind that the message should align with the brand’s personality and values.

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How brands can differentiate and stand out in a crowded market

In today’s digital age, brands need to adapt to new technologies and changing consumer behavior to effectively increase return on investment (ROI). The rise of digital media has created new opportunities for brands to reach and engage with consumers, but it has also introduced new challenges and complexities.

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