From sport brands to mainstream appeal: The evolution of high protein foods

Ready-to-eat high protein foods have witnessed a remarkable surge in popularity, as both active individuals and those focused on maintaining a healthy lifestyle seek convenient and protein-rich options. Notably, brands not originally associated with sports have recognized this growing trend and diversified their product portfolios…

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Sound investment: The power of podcast advertising and successful campaigns

Podcasts have exploded in popularity in recent years, and so has podcast advertising. In fact, podcast advertising generated more than 1.8 billion U.S. dollars in revenue as of 2022. This is due in part to the highly engaged and loyal audience that podcasts attract, making podcast advertising a highly effective…

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The TikTok effect: How viral trends propel products to instant success

In today’s fast-paced digital era, social media platforms have become a breeding ground for trends and viral sensations. Among them, TikTok has emerged as a powerful catalyst for product discovery and promotion. With its vast user base and highly engaging content, TikTok has the ability to propel certain products…

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