Inside Italy's Gaming Habits: Exploring Trends and Generational Shifts

On the occasion of Game Week in Milan on Nov. 24, 25 and 26, we thought we would bring you research dedicated to video games and specifically, an in-depth exploration of Italy’s gaming landscape across diverse generations. In this comprehensive study, we’ve thoroughly examined the gaming behaviors prevalent among Italians, uncovering intriguing insights that showcase how gaming preferences vary across age groups, favorite console or genre.

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Subscription Models and their Impact on Consumers and Industry Dynamics

Subscription-based business models have experienced exponential growth, fundamentally altering how consumers access products and services across various sectors. This transition from traditional one-time purchases to recurring subscriptions reflects shifting consumer behaviors and market trends, significantly reshaping the dynamics of business-consumer relationships. Over the past decade, subscription-based businesses have witnessed a remarkable 300% growth rate.

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The Stanley Cup Incident: Leveraging User-Generated Content to Boost Brand Loyalty

In the world of outdoor gear, few brands have captured the imagination quite like Stanley. Their products, designed for the rugged outdoors, became synonymous with reliability and durability. Yet, an unforeseen moment catapulted this brand into a spotlight it never anticipated. In a recent viral sensation on TikTok, Danielle’s harrowing experience turned into an unexpected marketing triumph for Stanley. After her car was ravaged by a fire, her video showcasing the survival of…

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