Trick or Treat? The indulgence of impulse-purchased sweets

Halloween, with its eerie charm and the promise of sweet delights, beckons us to explore the world of impulsive sweets purchases. In the spirit of this spooktacular season, we embarked on a captivating journey to uncover the secrets behind our favorite sweet indulgences and investigated Italians’ taste in ‚Äúspur-of-the-moment” treats and discovered interesting insights. Let’s take a look at them together!

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Media Matchmakers: Aligning Brand Values with the Right Platform

In the age of digital marketing, choosing the right social media platforms for advertising is crucial. Beyond the obvious factors of audience demographics and advertising costs, understanding the underlying values and reputations associated with these platforms is equally vital. Our recent research study was aimed at uncovering the perceived values of users across several prominent social media platforms and provides some thought-provoking insights that can guide advertisers in their decision-making process.

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Inclusivity in Fashion and Beauty: Embracing Diversity for Successful Branding

In today’s dynamic and ever-evolving world of fashion and beauty, embracing diversity is not just a trend; it’s a business imperative. Brands that prioritize inclusivity in their products and marketing strategies are not only taking a stance for social justice, but they are also reaping substantial financial rewards. This article delves into the impact of inclusivity on branding, providing examples and data that highlight the advantages of embracing diversity in the fashion and beauty industry.

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