PEOPLE AND THEIR DATA
We understand people's motivations and vocations to offer the right answers. We carry out studies that allow us to extract quality from relationships and contextualize quantitative data. The value of our analyzes is always higher than the sum of the single connected points.
We ask people questions. Insight is what people tell. We qualify motivations, desires, values, opinions. We connect them together to create knowledge.
QUALITY OF THE QUANTITY
Our data have an intrinsic value, as a trace of real attitudes, values and needs, they guarantee the reliability of the defined personas and therefore the ability to predict actual consumer behavior in automated marketing processes.
Our data has intrinsic value, like signs of real attitudes, values and needs. They guarantee the reliability of the personas defined, and therefore the ability to predict the actual behaviors of consumers in relational marketing contexts.
We consider data as an emanation of people, to be treated with respect for privacy. The boundaries are not based only on the provisions of the law, but on a principle of transparency and trust in the collaboration that constitutes our modus operandi in the relationship with our panel and the people we interview.
OUR CLIENTS NEEDS
The quality of the answer lies in the value of the question. The production of insight and data derives from understanding the specific needs and objectives of our clients. Prerequisite for achieving effectiveness in customizing and achieving the results.
We are concrete and we provide the perspectives that show paths to our clients. Therefore, the method is central, the use of tools that are set according to needs and objectives, and the production of results to draw conclusions based on reality, both in regard to the needs and expectations of consumers, and to use data in automated marketing.
We offer concrete and customized answers to the needs of our clients. Because the benefit is not the same for everyone and we deliver it with flexibility in the most different markets.
Our solutions are always aimed at creating unique and proprietary insights: the most useful to produce business results, with more loyal customers, better advertising campaigns effectiveness, and higher sales.
OUR METHODS AND SOLUTIONS
We propose methodologies to extract more value from smart data and demonstrate how it is possible to trace paths of meaning in the chaos of millions of information generated with an ever-increasing speed, in order to create scenarios to better understand and preview the future opportunities.
We produce insights that inspire marketing planning, because they are measurable. They provide concrete outputs to use information directly, and to develop innovation.
We are ambitious to continuously improve our methods and tools, to propose innovative and actionable solutions. Exclusive solutions that follow the change, the result of research that never stops.
The twenty years of Nextplora's activity are expression of competence, reliability and solidity in the application of the most accurate principles of quality in the data collection and processing.