The solution that gives directions for investing better in advertising campaigns, in relation to the message and the media used, and in every phase of the communication activity.

BMI is used to:

  • INCREASE THE RETURN OF ADVERTISING
    More knowledge at every stage of the activity regarding the potential of messages and the contribution of the planned media
  • INCREASE THE EFFECTIVENESS OF THE MEDIA SPENDING
    More precision in defining the balance between classic media and digital means according to the objectives
  • INCREASE BRAND VALUE
    More depth in the design, implementation and evaluation of strategies and actions on the brand

BMI is:

  • Brand design and copy strategy development
  • Copy testing
  • Verification of the impact of digital means
  • Verification of the cross-media contribution
  • Ongoing tracking of the campaigns
  • Analysis of social media contribution, influencers, branded content and entertainment, events

For the conduction of studies abroad Nextplora makes use of reliable international panel providers partners by integrating their online panels with the same solutions and processes adopted for our panel, and also employing local skilled and experienced qualitative and quantitative researchers to manage fieldwork and analysis of the results.