The solution that analyzes people's needs to identify market opportunities, foster innovation, develop and test every aspect of the classic and digital marketing mix.

Insight Cubed is used to:

  • INCREASE INNOVATION SUCCESS
    More matching of people's needs and desires with the development of new products and services
  • INCREASE THE POTENTIAL OF THE PRODUCT
    More accuracy in the design, implementation and optimization of each aspect of the proposal to the market
  • INCREASE THE EFFECTIVENESS OF TOUCH POINTS
    More responsiveness to customer expectations on service and sales aspects

Insights Cubed is:

  • Analysis of use and attitude towards products and services (U&A)
  • Exploration of market opportunities
  • Design of new products
  • Implementation and optimization of pre-launch proposals
  • Testing aspects of the marketing mix such as product, price and pack
  • Post-launch check on the use of products
  • Customer journey and UX analysis of classic and digital touch points

For the conduction of studies abroad Nextplora makes use of reliable international panel providers partners by integrating their online panels with the same solutions and processes adopted for our panel, and also employing local skilled and experienced qualitative and quantitative researchers to manage fieldwork and analysis of the results.