We have always adopted advanced tools and technologies to analyze the opinion and behavior of people, to extract knowledge from the information collected, and make actionable the data available.
These are the main interview methodologies and data collection processes:
- CAWI online interviews
- Mobile interviews
- Market Research Online Communities
- Usability testing (guided interviews, eye-tracking, neuro marketing)
- Attentional and emotional tests
- Social listening
We integrate those with processes that allow:
- verification of the objective exposure of people to digital objects such as advertising, editorial content and owned touch points.
- an integration of our information into data management platforms for automated advertising and proprietary CRM systems.