nextpersonas is the unit dedicated to Data Management that puts the collection, processing and interpretation of people's profiles at the heart of the activity. It collects the information that tells the people lives and elaborates it to define personas. So nextpersonas clients get qualitative, customized, and unique information about consumer propensities and attitudes, for true execution aimed at achieving best results in the era of data-driven marketing.

nextpersonas borns from the encounter between the needs of client companies and Nextplora's twenty years of experience in the production of information and data on consumers, in order:

  • to create more targeted, personalized and effective communication campaigns;
  • to increase conversion on ecommerce channels and owned digital touch points;
  • to build customer loyalty.

How? Through the method, which employs FIRST PARTY DATA, processed from the IDEEOPINIONI panel, or provided by the client, and enriches them with qualitative, customized and dedicated information, to make the data exclusive and actionable in all data platforms.


The solution that, by quality information on consumers and customized on company objectives, increases sales, brand value and customer loyalty thanks to more precise digital campaigns.

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The solution to operate by your own and make the collection of customer information more efficient, to be integrated into CRM, e-commerce and advertising automatized processes.

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IdeeOpinioni is the owned online panel that counts more than 60,000 participants, ...

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