IdeeOpinioni is the owned Italian panel populated by more than 60,000 people, created and developed since 2000, to ensure the highest quality of the information collected, the consistency of people's profiles, the speed of collection of actionable data.

The panel is constantly recruited through the free registration of people.

  • No use of any e-mail marketing lists.
  • To sign up, the participant makes a double opt-in registration that complies with Italian and EU Privacy legislation.
  • During registration, users provide their profile, which is useful for guaranteeing sampling quotas, as well as their participation in survey and qualitative research activities in a short time. The profile is updated every six months.
  • The panelist accesses each questionnaire via a unique link and authenticates using the user ID and password. We carries out constant checks on the coherence of the participant's identity.
  • The survey respondents are incentivized with economic fees that can be converted into purchases with selected partners.
  • The online panel recruitment and management activity complies with the Assirm guidelines and Esomar guidelines.
  • The subscribers to IdeeOpinioni can also participate in our surveys from their smartphone thanks to the mobile application, that allows to:
    • measure the effects of in-app mobile advertising campaigns;
    • collect the opinions of people during the assessment and decision-making of their purchase journey;
    • engage them in places and moments in which they interact with brands, services and points of sale.

For the conduction of studies abroad Nextplora makes use of reliable and experienced international partners by integrating their online panels with the same solutions and processes adopted for our panel.

Request the Panel Book