Brand tracking

Learn how well your brand performs on your KPIs and different target groups, and compared to your competitors.
At Nextplora, we have built solid experience in structured brand tracking through more than 20 years. We’ve worked with hundreds of primary brands with solid benchmarks and standards for dozens of categories, and across all countries.
The structure of the brand tracking process is designed based on what information you need and the primary characteristics of your category or market in terms of competition.
KPIs can be steadily collected weekly, monthly, or depending on your activity.
Easily and efficiently integrate Brand Tracking with Crossmedia and Post-Test to leverage the interviews and increase the outcomes.
Get the results, share them with your stakeholders, and query the data with BMI Vista in real time.

Crossmedia

Determine the return on investment of your crossmedia campaigns regarding the contributions of classic, digital and social media to your KPIs and target groups.

We have been perfecting the most reliable and extensive methodology to assign the role of each medium to the KPIs and overcome “walled garden” restrictions since the advent of media proliferation and fragmentation.

Crossmedia helps you understand:

  • how different media perform, alone or combined, to help you achieve your goals
  • Exactly which KPIs they impact to add value
  • Which brand image profile they build, thanks their features, creativities and formats
  • Which target group they impact more effectively
  • What main contribution they provide to brand sales.

With this information, you can set your ideal investment threshold for each medium to maximize your results, campaign after campaign.

We support our customers in assessing the goals achieved during actionable meetings to identify the strong points of each activity and decide how to concretely improve media planning and advertising activities.

Post test

Check the strength of your creative strategy and execution when they are in-market and compare them with those of your competitors.
We at Nextplora have developed the most extensive and complete methodology to cover all aspects from message comprehension to decoding meaning. We also monitor approval of the advertisement frame by frame to the capability of conveying the purchase intention.
Post-Test is ideal for maximizing ad success within the execution of your desired strategy, and also for optimizing ad copies and media formats and lengths.

Master the results and all KPIs of your campaigns with the most comprehensive, detailed, and customizable dashboard.
We have developed the software solution that allows you to analyze the most pivotal information about your activity. Updated weekly, this software allows you to drill down and share important information with everyone in your organization.
BMI Vista integrates the information of your Brand Tracking, Crossmedia and Post-Test analysis into one convenient tool that allows you to get an up-to-date picture of the outcome of your advertising investment and improve execution day by day.
BMI Vista is fully customizable. It helps you keep all your valuable information in one place; integrate it with other data (i.e. media spending, sales trends); analyze performance by a given period of time, target group, or competitor; and much more. BMI Vista helps you maximize the return on your advertising investment.

Media + Brand effect

Get the maximum value out of your crossmedia and addressable TV and OTT campaigns with the most reliable media plan evaluation and brand lift KPIs.
Nextplora and Fluzo have designed a combined solution that can help you understand the reach, overlap and frequencies of all media included in your plan (TV, radio, online video/audio, and display). You’ll be able to tell how each contributes to building brand awareness and consideration, collectively and individually.

We use an ACR audio-matching technology to monitor a person’s audiovisual context through their phone, and we detect matches in advertising or content.
We installed our technology in a mobile app used by thousands of online users, enabling us to learn everything about which people are exposed to your advertising campaigns, and what performance they make in building brand and consumer consideration.

Media and Brand Effect is a single source solution that uses passive, continuous, and uninterrupted data collection to measure exposure to the same group of people of your campaigns and those of your competitors. both for the future and retrospectively.

MBE also comes with a customizable, easy to access dashboard that is updated weekly. It simplifies internal reporting and conclusions by cross-referencing exposure data with the demographic and profiling variables that interest you the most with just one click.

Learn more by downloading our one-pager.

Call back

Evaluate how the launch of your new brand and reference performed among consumers regarding type of consumption and use, level of acceptance, liking and satisfaction, touchpoints, attributes conveyed and loyalty/advocacy, and then compare that to your previous launches and your competitors’ launches.

We have developed an exclusive proprietary methodology, and for years, we have applied it to one of the largest CPG brands in the world. Our aims were to assess the success of a new market launch and learn how to improve from one launch to the next, with a solid collection of standards. We also wanted to explain sales outcomes and understand what worked and what didn’t from the consumer’s perspective and experience.

With “Call Back”, consumers of the launched brand are recruited, the actual use and presence of the product in-home is verified, and valuable information about the use and attitude towards the brand are collected. We learn what drove the consumers to buy it, and they are prompted to express the image attributes that were induced with the use of it.

Launch analysis is led by comparing performance to common cross-category scales, to which we integrate custom lists of image attributes. All results are available, compared and shareable by the marketing organization through a dashboard that provides benchmarks and standards.

Modelling

Get accurate forecasts on the progress of your sales and learn about the most effective media investment distribution for the near future, with the help of AI applied to the marketing mix modelling.
We use an extensive data base containing the results of hundreds of crossmedia campaigns that we have analysed since the media landscape began increasing in complexity. We integrate it with other types of third-party data, leads and lead regressions, and then draw up a few scenarios with the highest potential for your business.
Marketing Mix Modelling is key when responding to critical questions, such as those about the ideal thresholds and media allocation of spending to generate incremental sales, or those about the importance and contribution of branding, if the business is driven by direct-to-consumer activities, and conversion erodes the largest share of the investment.
Our strategy consultants get the widest understanding of your business first, and then they provide independent and objective scenarios to improve the ROI in advertising and media.

Shopper scan

Determine the return on your investment in terms of consumer purchases, behavior and loyalty by connecting the exposure to your advertising campaign and media plan with a household panel ready to provide the “when, what and how” of their shopping habits.
We have developed our own distinctive solution that allows us to prove the actual presence of your brand in-home before, during and after the advertising campaign. Participants in the shopper panel are selected based on your target group definition. They scan the product and provide other information about it, such as pictures and video, uploading them with a smartphone app, and then they participate in surveys about product use and their attitude towards your brand post-purchase.

With solid samples of brand users and in combination with Brand Tracking, Cross Media, and Post-Test, Shopper Scan helps you to:

  • Validate the contribution of the advertising and media campaign to overall sales.
  • Define actions for maximizing results by fine tuning the positioning, creativities and media mix.
  • Introduce your marketing organization to KPIs that measure aspects of the advertising strategy and media planning execution.

Design and develop your brand and advertising plan to validate your assumptions and implement it with the voice of consumers.

At Nextplora, we have helped big brands take off. We have tested hundreds of campaigns in the earliest stages of development to finalize them and then make them happen.

If you need to generate new paths with your brand or advertising strategy, and you want to rely on solid information to implement them, using Insight3 and the most suitable methodology for your case, we can help you to:

  • design the brand, the positioning and the creative strategy
  • test implementation and optimization prior to brand launch
  • test advertisements in any format
  • test the physical and digital touch points, and the UX
  • test the other levers of the marketing mix for the brand

We use an extensive set of advanced and proven qualitative and quantitative methods to collect data from your consumers and prospects. We engage them to generate ideas and test the executions inside online communities of hundreds of participants, and we determine the potential of an advertisement among many others with the help of neuroscience.