The Nextplora's solution to understand people's needs, their values and market opportunities. The tool to identify innovation within a marketing planning process, for the development of brand and digital strategy.
INSIGHT 3 introduces for the first time the concept of "Quality of Quantity" giving a concrete answer to the need to measure and describe in a reliable and objective way the qualitative insights, which, taken directly from the voices and stories of people and customers, become actionable to support the change.
INSIGHT 3 is an exclusive and unique way of operating based on some fundamental advantages:
- The amount of contributions deriving from the participation of a statistically significant number of people.
- The quality of the relationship managed with experience of collaborative environments, through a set of engagement platforms (web, mobile, social) and with data in very different forms (discussions, questionnaires, behaviors).
- The power of analysis capable of giving weight to areas of meaning and describing them with the profile of people, their values and attitudes, the behavior of the category and attitudinal (web, social, media, etc.).
INSIGHT 3 provides timely and actionable responses to all the main needs that arise in the context of marketing planning:
- Insight on people's needs.
- U & A and segmentation of potential customers.
- Innovation processes of products and services.
- Repositioning the brand.
- Brand stretching and brand extension.
- New creative ways for communication.