The solution to produce insight and to build in-house knowledge of the market, enhancing the customers DB with a high degree of efficiency, speed and autonomy.
To seek economies of scale in the investigation processes, to have marketing information on all the products, to leverage on the data of the consumers and their participation in the construction of brand value: all this requires a system and dedicated tools for shared or autonomous management of ongoing research.
Nextplora provides technologies, methodologies and experiences to create panels and communities dedicated or proprietary oriented to produce insight. Tools created specifically to enhance and monetize internal marketing and CRM databases with high efficiency and low cost processes.
The advantages of PEOPLE HUB are:
- Flexible and powerful tools to perform all types of continuous, recurrent and ad-hoc surveys, including the online insight communities.
- Efficiency in the cost/benefit ratio through flexibility and speed in the production of information; monetization of the corporate resources of CRM and DB marketing; possibility of maximum autonomy in carrying out surveys.
- "Evolutive" and scalable projects: from owned panels oriented exclusively to the creation of surveys, to real communities with editorial content and positive repercussions in the relationship with the brand and the company.