We are happy to announce that the IAB Europe has chosen the Case Study cross-media PC + Mobile Studio project for Italy Current CheBanca! developed by Nextplora on behalf of Yahoo!, to illustrate their latest publication on personal finance and online “Online touchpoints shape financial experience”.

The report and the page of Yahoo Advertising Italia dedicated to this case study are available on the website IAB Europe.

The report “Online touchpoints shape financial experience” including the case study CheBanca Yahoo! of Nextplora was included in the IAB Europe weekly newsletter sent to more than 10 000 contacts and included in their monthly newsletter.
Siamo felici di annunciare che IAB Europe ha scelto il Case Study Crossmedia PC + Mobile del progetto Studio L’Italia Corrente per CheBanca! elaborato da Nextplora per conto di Yahoo!, per illustrare la loro ultima pubblicazione relativa alla finanza personale e l’online “Online touchpoints shape financial experience”.

Il report e la pagina yahoo advertising dedicata a questo Case Study sono accessibili sul sito IAB Europe

Il report “Online touchpoints shape financial experience” del case study Yahoo CheBanca! di Nextplora è stato incluso nella newsletter settimanale IAB Europe mandata a più di 10 000 contatti e incluso nella loro newsletter mensile.