{"id":2,"date":"2022-07-19T13:08:33","date_gmt":"2022-07-19T11:08:33","guid":{"rendered":"https:\/\/business.nextplora.com\/?page_id=2"},"modified":"2022-09-08T13:22:03","modified_gmt":"2022-09-08T11:22:03","slug":"home","status":"publish","type":"page","link":"https:\/\/business.nextplora.com\/","title":{"rendered":"Home"},"content":{"rendered":"<p>[vc_row row_height_percent=&#8221;50&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;5&#8243; bottom_padding=&#8221;5&#8243; back_color=&#8221;color-xsdn&#8221; overlay_alpha=&#8221;80&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;4&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;767058&#8243; back_color_type=&#8221;uncode-palette&#8221; row_name=&#8221;We are&#8221; el_class=&#8221;intro-hp&#8221;][vc_column column_width_use_pixel=&#8221;yes&#8221; position_vertical=&#8221;middle&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; style=&#8221;light&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;180860&#8243; column_width_pixel=&#8221;890&#8243;][vc_row_inner limit_content=&#8221;&#8221;][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;302499&#8243;][vc_custom_heading text_size=&#8221;h3&#8243; text_weight=&#8221;400&#8243; text_height=&#8221;fontheight-180319&#8243; css_animation=&#8221;bottom-t-top&#8221; animation_delay=&#8221;400&#8243; uncode_shortcode_id=&#8221;136615&#8243; text_color_type=&#8221;uncode-palette&#8221; text_color_solid=&#8221;#ff0000&#8243;]Brand and Media Intelligence means generating useful knowledge for our clients, always keeping \u201cthe end in mind\u201d about their sales outcomes, and always going \u201cbeyond numbers\u201d to help them to take the best decisions.[\/vc_custom_heading][vc_button button_color=&#8221;color-vyce&#8221; border_width=&#8221;0&#8243; css_animation=&#8221;bottom-t-top&#8221; animation_delay=&#8221;600&#8243; link=&#8221;url:https%3A%2F%2Fbusiness.nextplora.com%2Fabout-us%2F|title:About%20Us&#8221; button_color_type=&#8221;uncode-palette&#8221; uncode_shortcode_id=&#8221;399574&#8243;]Read more[\/vc_button][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;5&#8243; bottom_padding=&#8221;5&#8243; back_color=&#8221;color-gyho&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;2&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;147377&#8243; back_color_type=&#8221;uncode-palette&#8221; row_name=&#8221;Solutions&#8221;][vc_column column_width_use_pixel=&#8221;yes&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;4&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;417029&#8243; column_width_pixel=&#8221;1200&#8243;][vc_custom_heading text_color=&#8221;color-vyce&#8221; heading_semantic=&#8221;h3&#8243; text_size=&#8221;fontsize-110817&#8243; text_transform=&#8221;uppercase&#8221; css_animation=&#8221;bottom-t-top&#8221; uncode_shortcode_id=&#8221;129323&#8243; text_color_type=&#8221;uncode-palette&#8221;]Solutions[\/vc_custom_heading][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;4&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; limit_content=&#8221;&#8221; uncode_shortcode_id=&#8221;113141&#8243;][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;4&#8243; mobile_width=&#8221;0&#8243; css_animation=&#8221;zoom-in&#8221; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;851534&#8243;][vc_custom_heading heading_semantic=&#8221;h3&#8243; text_size=&#8221;h1&#8243; text_transform=&#8221;capitalize&#8221; uncode_shortcode_id=&#8221;131176&#8243;]Brand tracking[\/vc_custom_heading][vc_custom_heading heading_semantic=&#8221;h4&#8243; text_size=&#8221;h5&#8243; text_weight=&#8221;200&#8243; text_height=&#8221;fontheight-180319&#8243; uncode_shortcode_id=&#8221;208901&#8243; text_color_type=&#8221;uncode-palette&#8221; text_color_solid=&#8221;#ff0000&#8243;]Learn how your brand performs on all KPIs over time, in different target groups, and compared to the competition. At Nextplora, we have accumulated solid experience in structured brand tracking through more than 20 years, for hundreds of primary brands, with solid benchmarks and standards for dozens of categories, and across all countries.[\/vc_custom_heading][vc_button size=&#8221;link&#8221; btn_link_size=&#8221;h5&#8243; icon_position=&#8221;right&#8221; icon=&#8221;fa fa-arrow-right2&#8243; uncode_shortcode_id=&#8221;127672&#8243; el_class=&#8221;verde&#8221; link=&#8221;url:https%3A%2F%2Fbusiness.nextplora.com%2Fsolutions%2F%23brand-tracking&#8221;]Read more[\/vc_button][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;4&#8243; mobile_width=&#8221;0&#8243; css_animation=&#8221;zoom-in&#8221; animation_delay=&#8221;200&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;149302&#8243;][vc_custom_heading heading_semantic=&#8221;h3&#8243; text_size=&#8221;h1&#8243; text_transform=&#8221;capitalize&#8221; uncode_shortcode_id=&#8221;403373&#8243;]Crossmedia[\/vc_custom_heading][vc_custom_heading heading_semantic=&#8221;h4&#8243; text_size=&#8221;h5&#8243; text_weight=&#8221;200&#8243; text_height=&#8221;fontheight-180319&#8243; uncode_shortcode_id=&#8221;176083&#8243; text_color_type=&#8221;uncode-palette&#8221; text_color_solid=&#8221;#ff0000&#8243;]Determine the return on investment of your crossmedia campaigns regarding the contributions of classic, digital and social media to your KPIs and target groups. We have been perfecting the most reliable and extensive methodology to assign the role of each medium to the KPIs, and to overcome \u201cwalled garden\u201d restrictions since the advent of media proliferation and fragmentation.[\/vc_custom_heading][vc_button size=&#8221;link&#8221; btn_link_size=&#8221;h5&#8243; icon_position=&#8221;right&#8221; icon=&#8221;fa fa-arrow-right2&#8243; uncode_shortcode_id=&#8221;246289&#8243; el_class=&#8221;verde&#8221; link=&#8221;url:https%3A%2F%2Fbusiness.nextplora.com%2Fsolutions%2F%23crossmedia&#8221;]Read more[\/vc_button][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;4&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; limit_content=&#8221;&#8221; uncode_shortcode_id=&#8221;113141&#8243;][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;4&#8243; mobile_width=&#8221;0&#8243; css_animation=&#8221;zoom-in&#8221; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;116208&#8243;][vc_custom_heading heading_semantic=&#8221;h3&#8243; text_size=&#8221;h1&#8243; text_transform=&#8221;capitalize&#8221; uncode_shortcode_id=&#8221;167050&#8243;]Post test[\/vc_custom_heading][vc_custom_heading heading_semantic=&#8221;h4&#8243; text_size=&#8221;h5&#8243; text_weight=&#8221;200&#8243; text_height=&#8221;fontheight-180319&#8243; uncode_shortcode_id=&#8221;489890&#8243; text_color_type=&#8221;uncode-palette&#8221; text_color_solid=&#8221;#ff0000&#8243;]Check the strength of your creative strategy and execution when they are in-market and compare them with those of your competitors.<br \/>\nWe at Nextplora have developed the most extensive and complete methodology to cover all aspects and applied it to hundreds of campaigns.[\/vc_custom_heading][vc_button size=&#8221;link&#8221; btn_link_size=&#8221;h5&#8243; icon_position=&#8221;right&#8221; icon=&#8221;fa fa-arrow-right2&#8243; uncode_shortcode_id=&#8221;315660&#8243; el_class=&#8221;verde&#8221; link=&#8221;url:https%3A%2F%2Fbusiness.nextplora.com%2Fsolutions%2F%23post-test&#8221;]Read more[\/vc_button][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;4&#8243; mobile_width=&#8221;0&#8243; css_animation=&#8221;zoom-in&#8221; animation_delay=&#8221;200&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;177864&#8243;][vc_custom_heading heading_semantic=&#8221;h3&#8243; text_size=&#8221;h1&#8243; text_transform=&#8221;capitalize&#8221; uncode_shortcode_id=&#8221;196584&#8243;]BMI Vista[\/vc_custom_heading][vc_custom_heading heading_semantic=&#8221;h4&#8243; text_size=&#8221;h5&#8243; text_weight=&#8221;200&#8243; text_height=&#8221;fontheight-180319&#8243; uncode_shortcode_id=&#8221;308221&#8243; text_color_type=&#8221;uncode-palette&#8221; text_color_solid=&#8221;#ff0000&#8243;]Master the results and all KPIs of your campaigns with the most comprehensive, detailed, and customizable dashboard.<br \/>\nWe have developed the software solution that allows you to analyze the most pivotal information about your activity.[\/vc_custom_heading][vc_button size=&#8221;link&#8221; btn_link_size=&#8221;h5&#8243; icon_position=&#8221;right&#8221; icon=&#8221;fa fa-arrow-right2&#8243; uncode_shortcode_id=&#8221;384603&#8243; el_class=&#8221;verde&#8221; link=&#8221;url:https%3A%2F%2Fbusiness.nextplora.com%2Fsolutions%2F%23bmi-vista&#8221;]Read more[\/vc_button][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;4&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; limit_content=&#8221;&#8221; uncode_shortcode_id=&#8221;113141&#8243;][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;4&#8243; mobile_width=&#8221;0&#8243; css_animation=&#8221;zoom-in&#8221; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;155160&#8243;][vc_custom_heading heading_semantic=&#8221;h3&#8243; text_size=&#8221;h1&#8243; text_transform=&#8221;capitalize&#8221; uncode_shortcode_id=&#8221;158553&#8243;]Media + brand effect[\/vc_custom_heading][vc_custom_heading heading_semantic=&#8221;h4&#8243; text_size=&#8221;h5&#8243; text_weight=&#8221;200&#8243; text_height=&#8221;fontheight-180319&#8243; uncode_shortcode_id=&#8221;784594&#8243; text_color_type=&#8221;uncode-palette&#8221; text_color_solid=&#8221;#ff0000&#8243;]Get the maximum value out of your crossmedia and addressable TV and OTT campaigns with the most reliable media plan evaluation and brand lift KPIs.<br \/>\nNextplora and Fluzo have designed a combined solution that makes it possible to understand the reach, overlap and frequencies of all media included in your plan.[\/vc_custom_heading][vc_button size=&#8221;link&#8221; btn_link_size=&#8221;h5&#8243; icon_position=&#8221;right&#8221; icon=&#8221;fa fa-arrow-right2&#8243; uncode_shortcode_id=&#8221;211367&#8243; el_class=&#8221;verde&#8221; link=&#8221;url:https%3A%2F%2Fbusiness.nextplora.com%2Fsolutions%2F%23media-brand-effect&#8221;]Read more[\/vc_button][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;4&#8243; mobile_width=&#8221;0&#8243; css_animation=&#8221;zoom-in&#8221; animation_delay=&#8221;200&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;147164&#8243;][vc_custom_heading heading_semantic=&#8221;h3&#8243; text_size=&#8221;h1&#8243; text_transform=&#8221;capitalize&#8221; uncode_shortcode_id=&#8221;157257&#8243;]Call back[\/vc_custom_heading][vc_custom_heading heading_semantic=&#8221;h4&#8243; text_size=&#8221;h5&#8243; text_weight=&#8221;200&#8243; text_height=&#8221;fontheight-180319&#8243; uncode_shortcode_id=&#8221;126455&#8243; text_color_type=&#8221;uncode-palette&#8221; text_color_solid=&#8221;#ff0000&#8243;]Evaluate how the launch of your new brand and reference performed among consumers regarding type of consumption and use, level of acceptance, liking and satisfaction, touchpoints, attributes conveyed and loyalty\/advocacy, and then compare that to your previous launches and your competitors\u2019 launches.[\/vc_custom_heading][vc_button size=&#8221;link&#8221; btn_link_size=&#8221;h5&#8243; icon_position=&#8221;right&#8221; icon=&#8221;fa fa-arrow-right2&#8243; uncode_shortcode_id=&#8221;575408&#8243; el_class=&#8221;verde&#8221; link=&#8221;url:https%3A%2F%2Fbusiness.nextplora.com%2Fsolutions%2F%23call-back&#8221;]Read more[\/vc_button][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;4&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; limit_content=&#8221;&#8221; uncode_shortcode_id=&#8221;113141&#8243;][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;4&#8243; mobile_width=&#8221;0&#8243; css_animation=&#8221;zoom-in&#8221; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;328941&#8243;][vc_custom_heading heading_semantic=&#8221;h3&#8243; text_size=&#8221;h1&#8243; text_transform=&#8221;capitalize&#8221; uncode_shortcode_id=&#8221;319220&#8243;]Modelling[\/vc_custom_heading][vc_custom_heading heading_semantic=&#8221;h4&#8243; text_size=&#8221;h5&#8243; text_weight=&#8221;200&#8243; text_height=&#8221;fontheight-180319&#8243; uncode_shortcode_id=&#8221;131946&#8243; text_color_type=&#8221;uncode-palette&#8221; text_color_solid=&#8221;#ff0000&#8243;]Get accurate forecasts on the progress of your sales and learn about the most effective media investment distribution for the near future, with the help of AI applied to the marketing mix modelling.[\/vc_custom_heading][vc_button size=&#8221;link&#8221; btn_link_size=&#8221;h5&#8243; icon_position=&#8221;right&#8221; icon=&#8221;fa fa-arrow-right2&#8243; uncode_shortcode_id=&#8221;123548&#8243; el_class=&#8221;verde&#8221; link=&#8221;url:https%3A%2F%2Fbusiness.nextplora.com%2Fsolutions%2F%23modelling&#8221;]Read more[\/vc_button][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;4&#8243; mobile_width=&#8221;0&#8243; css_animation=&#8221;zoom-in&#8221; animation_delay=&#8221;200&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;117048&#8243;][vc_custom_heading heading_semantic=&#8221;h3&#8243; text_size=&#8221;h1&#8243; text_transform=&#8221;capitalize&#8221; uncode_shortcode_id=&#8221;139033&#8243;]Shopper scan[\/vc_custom_heading][vc_custom_heading heading_semantic=&#8221;h4&#8243; text_size=&#8221;h5&#8243; text_weight=&#8221;200&#8243; text_height=&#8221;fontheight-180319&#8243; uncode_shortcode_id=&#8221;205466&#8243; text_color_type=&#8221;uncode-palette&#8221; text_color_solid=&#8221;#ff0000&#8243;]Determine the return on your investment in terms of consumer purchases, behavior and loyalty by connecting the exposure to your advertising campaign and media plan with a household panel ready to provide the \u201cwhen, what and how\u201d of their shopping habits.[\/vc_custom_heading][vc_button size=&#8221;link&#8221; btn_link_size=&#8221;h5&#8243; icon_position=&#8221;right&#8221; icon=&#8221;fa fa-arrow-right2&#8243; uncode_shortcode_id=&#8221;963749&#8243; el_class=&#8221;verde&#8221; link=&#8221;url:https%3A%2F%2Fbusiness.nextplora.com%2Fsolutions%2F%23shopper-scan&#8221;]Read more[\/vc_button][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;4&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; limit_content=&#8221;&#8221; uncode_shortcode_id=&#8221;113141&#8243;][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;4&#8243; mobile_width=&#8221;0&#8243; css_animation=&#8221;zoom-in&#8221; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;146904&#8243;][vc_custom_heading heading_semantic=&#8221;h3&#8243; text_size=&#8221;h1&#8243; text_transform=&#8221;capitalize&#8221; uncode_shortcode_id=&#8221;654288&#8243;]Insight<sup>3<\/sup>[\/vc_custom_heading][vc_custom_heading heading_semantic=&#8221;h4&#8243; text_size=&#8221;h5&#8243; text_weight=&#8221;200&#8243; text_height=&#8221;fontheight-180319&#8243; uncode_shortcode_id=&#8221;174852&#8243; text_color_type=&#8221;uncode-palette&#8221; text_color_solid=&#8221;#ff0000&#8243;]Design and develop your brand and advertising plan to validate your assumptions and implement it with the voice of consumers.<br \/>\nAt Nextplora, we have helped big brands take off. We have tested hundreds of campaigns in the earliest stages of development to finalize them and then make them happen.[\/vc_custom_heading][vc_button size=&#8221;link&#8221; btn_link_size=&#8221;h5&#8243; icon_position=&#8221;right&#8221; icon=&#8221;fa fa-arrow-right2&#8243; uncode_shortcode_id=&#8221;153397&#8243; el_class=&#8221;verde&#8221; link=&#8221;url:https%3A%2F%2Fbusiness.nextplora.com%2Fsolutions%2F%23nextplora-insight&#8221;]Read more[\/vc_button][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;4&#8243; mobile_visibility=&#8221;yes&#8221; mobile_width=&#8221;0&#8243; css_animation=&#8221;zoom-in&#8221; animation_delay=&#8221;200&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;313084&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/1&#8243;][vc_empty_space empty_h=&#8221;2&#8243;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; 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