{"id":36404,"date":"2022-07-21T16:26:43","date_gmt":"2022-07-21T14:26:43","guid":{"rendered":"https:\/\/business.nextplora.com\/?page_id=36404"},"modified":"2024-11-18T10:28:27","modified_gmt":"2024-11-18T09:28:27","slug":"about-us","status":"publish","type":"page","link":"https:\/\/business.nextplora.com\/about-us\/","title":{"rendered":"About Us"},"content":{"rendered":"
[vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”2″ top_padding=”5″ bottom_padding=”5″ back_color=”color-gyho” overlay_alpha=”50″ gutter_size=”4″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ uncode_shortcode_id=”152117″ back_color_type=”uncode-palette”][vc_column column_width_percent=”100″ gutter_size=”2″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/1″][vc_row_inner limit_content=””][vc_column_inner column_width_percent=”100″ gutter_size=”2″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”4\/12″][vc_custom_heading heading_semantic=”h3″ text_size=”h1″ uncode_shortcode_id=”353567″]With our studies and information, our clients can:[\/vc_custom_heading][vc_empty_space empty_h=”2″ desktop_visibility=”yes”][\/vc_column_inner][vc_column_inner column_width_percent=”100″ gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_visibility=”yes” medium_width=”0″ mobile_visibility=”yes” mobile_width=”0″ width=”2\/12″][\/vc_column_inner][vc_column_inner width=”6\/12″][vc_column_text uncode_shortcode_id=”149701″]INCREASE ADVERTISING RETURNS<\/strong> INCREASE EFFECTIVENESS OF INVESTMENTS IN DIFFERENT TYPES OF MEDIA<\/strong> DEVELOP BRAND VALUE<\/strong> For over 20 years, we have been providing useful information to improve the return on advertising and media investments for 160 clients. We have done 6,500+ studies in that time frame, and our clients were able to increase awareness, consideration, and sales, in every stage of their brands\u2019 development.<\/p>\n","protected":false},"author":1,"featured_media":50,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":""},"_links":{"self":[{"href":"https:\/\/business.nextplora.com\/wp-json\/wp\/v2\/pages\/36404"}],"collection":[{"href":"https:\/\/business.nextplora.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/business.nextplora.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/business.nextplora.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/business.nextplora.com\/wp-json\/wp\/v2\/comments?post=36404"}],"version-history":[{"count":5,"href":"https:\/\/business.nextplora.com\/wp-json\/wp\/v2\/pages\/36404\/revisions"}],"predecessor-version":[{"id":37768,"href":"https:\/\/business.nextplora.com\/wp-json\/wp\/v2\/pages\/36404\/revisions\/37768"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/business.nextplora.com\/wp-json\/wp\/v2\/media\/50"}],"wp:attachment":[{"href":"https:\/\/business.nextplora.com\/wp-json\/wp\/v2\/media?parent=36404"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nMore knowledge at each stage about the potential of creativity and contribution of the media<\/p>\n
\nMore precision in defining the mix between classic and digital media in line with objectives and target groups<\/p>\n
\nMore depth in designing, implementing and evaluating strategies and actions for the brand[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_empty_space empty_h=”2″][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”2″ top_padding=”5″ bottom_padding=”5″ back_color=”color-xsdn” overlay_alpha=”50″ gutter_size=”4″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ inverted_device_order=”yes” uncode_shortcode_id=”147573″ back_color_type=”uncode-palette”][vc_column column_width_percent=”100″ gutter_size=”2″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/1″][vc_row_inner row_inner_height_percent=”0″ overlay_alpha=”50″ gutter_size=”3″ shift_y=”0″ z_index=”0″ inverted_device_order=”yes” limit_content=”” uncode_shortcode_id=”308009″][vc_column_inner column_width_percent=”100″ gutter_size=”2″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/2″][vc_column_text css_animation=”zoom-in” uncode_shortcode_id=”120694″]We aim to generate the best business results for our clients, because we have the \u201cend in mind\u201d from the start through the entire project.
\nDuring each stage of analysis – from the earliest design of a brand through the assessment of an advertising campaign – we provide solid information that clients can rely on to lead their advertising and media spending to maximize the best returns.
\nWe call this process \u201cbrand and media intelligence\u201d, and it\u2019s purpose and results are clear for all of our loyal and satisfied\u00a0160 clients<\/strong>, whom we have been supporting globally for\u00a0over 20 years<\/strong>\u00a0in dozens of consumer goods and services categories.[\/vc_column_text][\/vc_column_inner][vc_column_inner column_width_percent=”100″ align_horizontal=”align_center” gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_visibility=”yes” align_medium=”align_left_tablet” medium_width=”0″ mobile_visibility=”yes” align_mobile=”align_left_mobile” mobile_width=”0″ sticky=”yes” width=”1\/2″ uncode_shortcode_id=”179919″][vc_custom_heading text_color=”color-vyce” heading_semantic=”h3″ text_size=”h1″ css_animation=”zoom-in” animation_delay=”200″ uncode_shortcode_id=”142022″ text_color_type=”uncode-palette”]The End in Mind[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”2″ top_padding=”5″ bottom_padding=”5″ back_color=”color-gyho” overlay_color=”color-xsdn” overlay_alpha=”70″ gutter_size=”4″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ uncode_shortcode_id=”110319″ back_color_type=”uncode-palette” overlay_color_type=”uncode-palette”][vc_column column_width_percent=”100″ gutter_size=”2″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/1″][vc_row_inner limit_content=””][vc_column_inner column_width_percent=”100″ gutter_size=”2″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ sticky=”yes” width=”1\/2″ uncode_shortcode_id=”762432″][vc_custom_heading text_color=”color-vyce” heading_semantic=”h3″ text_size=”h1″ css_animation=”zoom-in” uncode_shortcode_id=”164890″ text_color_type=”uncode-palette”]Always Beyond Numbers[\/vc_custom_heading][vc_empty_space empty_h=”2″ desktop_visibility=”yes”][\/vc_column_inner][vc_column_inner column_width_percent=”100″ gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/2″ uncode_shortcode_id=”463830″][vc_column_text css_animation=”zoom-in” animation_delay=”200″ uncode_shortcode_id=”716997″]We know how important it is to master the growing complexity of the media landscape, changes in consumer behavior, and the many variables that go into creating and executing a successful advertising campaign. The best way to do it requires accurate, valuable information in every step of the brand development and media planning process, as well as while the advertising campaign is under way.
\nThat is our mission. It is embedded in the value of each of our solutions and in\u00a0more than 6,500 advertising and media studies<\/strong>\u00a0that we have implemented through the years. We always go \u201cbeyond numbers\u201d.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_empty_space empty_h=”2″][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”2″ top_padding=”5″ bottom_padding=”5″ back_color=”color-xsdn” overlay_alpha=”50″ gutter_size=”4″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ uncode_shortcode_id=”181296″ back_color_type=”uncode-palette”][vc_column column_width_percent=”100″ gutter_size=”2″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ align_medium=”align_center_tablet” medium_width=”0″ align_mobile=”align_center_mobile” mobile_width=”0″ css_animation=”zoom-in” sticky=”yes” width=”1\/2″ uncode_shortcode_id=”201081″][vc_custom_heading text_color=”color-vyce” heading_semantic=”h3″ text_size=”h1″ css_animation=”zoom-in” uncode_shortcode_id=”213286″ text_color_type=”uncode-palette”]Recommendations from Our Satisfied Clients[\/vc_custom_heading][vc_empty_space empty_h=”2″ desktop_visibility=”yes”][\/vc_column][vc_column width=”1\/2″][vc_column_text uncode_shortcode_id=”117370″]Our clients acknowledged a high rate of satisfaction in 2023. They evaluated the information we provided as \u201cvery useful\u201d. They are loyal to us, and willing to recommend Nextplora to others.[\/vc_column_text][vc_empty_space empty_h=”2″][vc_row_inner limit_content=””][vc_column_inner column_width_percent=”100″ align_horizontal=”align_center” gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”2″ mobile_width=”4″ width=”1\/4″ uncode_shortcode_id=”235941″][vc_pie value=”88″ label_value=”8,8″ arc_width=”15″ bar_color=”color-vyce” uncode_shortcode_id=”632557″ bar_color_type=”uncode-palette”][vc_custom_heading text_size=”h6″ sub_lead=”small” css_animation=”bottom-t-top” uncode_shortcode_id=”209402″ subheading=”How satisfied are you with the services provided by Nextplora?”]Overall satisfaction[\/vc_custom_heading][\/vc_column_inner][vc_column_inner column_width_percent=”100″ align_horizontal=”align_center” gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”2″ mobile_width=”4″ width=”1\/4″ uncode_shortcode_id=”743000″][vc_pie value=”87″ label_value=”8,7″ arc_width=”15″ bar_color=”color-210407″ uncode_shortcode_id=”986875″ bar_color_type=”uncode-palette”][vc_custom_heading text_size=”h6″ sub_lead=”small” css_animation=”bottom-t-top” uncode_shortcode_id=”107358″ subheading=”How useful and actionable was the information provided by Nextplora?”]Actionability[\/vc_custom_heading][\/vc_column_inner][vc_column_inner column_width_percent=”100″ align_horizontal=”align_center” gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”2″ mobile_width=”4″ width=”1\/4″ uncode_shortcode_id=”107636″][vc_pie value=”91″ label_value=”9,1″ arc_width=”15″ bar_color=”color-492326″ uncode_shortcode_id=”136445″ bar_color_type=”uncode-palette”][vc_custom_heading text_size=”h6″ sub_lead=”small” css_animation=”bottom-t-top” uncode_shortcode_id=”156687″ subheading=”How likely would you be to recommend the services provided by Nextplora?”]Advocacy[\/vc_custom_heading][\/vc_column_inner][vc_column_inner column_width_percent=”100″ align_horizontal=”align_center” gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”2″ mobile_width=”4″ width=”1\/4″ uncode_shortcode_id=”979774″][vc_pie value=”90″ label_value=”9,0″ arc_width=”15″ bar_color=”color-196669″ uncode_shortcode_id=”239029″ bar_color_type=”uncode-palette”][vc_custom_heading text_size=”h6″ sub_lead=”small” css_animation=”bottom-t-top” uncode_shortcode_id=”785550″ subheading=”How much do you think you will use the services provided by Nextplora in the future?”]Retention[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”2″ top_padding=”5″ bottom_padding=”5″ back_color=”color-gyho” overlay_color=”color-xsdn” overlay_alpha=”70″ gutter_size=”4″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ uncode_shortcode_id=”110319″ back_color_type=”uncode-palette” overlay_color_type=”uncode-palette”][vc_column column_width_percent=”100″ gutter_size=”2″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/1″][vc_row_inner limit_content=””][vc_column_inner column_width_percent=”100″ gutter_size=”2″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ sticky=”yes” width=”1\/2″ uncode_shortcode_id=”762432″][vc_custom_heading text_color=”color-vyce” heading_semantic=”h3″ text_size=”h1″ css_animation=”zoom-in” uncode_shortcode_id=”182628″ text_color_type=”uncode-palette”]Embrace the Future[\/vc_custom_heading][vc_empty_space empty_h=”2″ desktop_visibility=”yes”][\/vc_column_inner][vc_column_inner column_width_percent=”100″ gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/2″ uncode_shortcode_id=”463830″][vc_column_text css_animation=”zoom-in” animation_delay=”200″ uncode_shortcode_id=”210683″]Our team enjoys a high level of trust, cohesion and mutual understanding. We\u2019re committed to always being innovative, bold, ready for a challenge, and even\u2026 a little crazy.
\nOur ambition is to provide our clients with indispensable services every day to help create brands that are useful in improving people\u2019s lives.
\nThese are the values of the talented young team of researchers and consultants at Nextplora.
\nIf you recognize your own values and you would like to join us, your fresh ideas and energy,\u00a0please send your application here: job@nextplora.com<\/a><\/strong>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_empty_space empty_h=”2″][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”2″ top_padding=”5″ bottom_padding=”5″ back_color=”color-xsdn” overlay_alpha=”50″ gutter_size=”4″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ inverted_device_order=”yes” uncode_shortcode_id=”147573″ back_color_type=”uncode-palette”][vc_column column_width_percent=”100″ gutter_size=”2″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/1″][vc_row_inner row_inner_height_percent=”0″ overlay_alpha=”50″ gutter_size=”4″ shift_y=”0″ z_index=”0″ inverted_device_order=”yes” limit_content=”” uncode_shortcode_id=”245107″][vc_column_inner column_width_percent=”100″ gutter_size=”2″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/2″][vc_column_text css_animation=”zoom-in” uncode_shortcode_id=”201130″]We only work with trusted partners who share our vision of the market and the future, and with whom we provide our clients with global coverage and the ability to collect data in all contexts and ways.
\nWe have integrated the best global technology providers into our data collection and management process.
\nFor more than 20 years, Nextplora has been managing\u00a0IdeeOpinioni<\/strong>\u00a0<\/a>a proprietary online panel of respondents, which allows us to integrate all types of information concerning customer profiles, shopping behavior, and exposure to advertising and media in a powerful single source. We have also implemented this system with trusted panel providers globally.
\nWe are compliant with Esomar guidelines and\u00a0are certified to ISO 20252, the international standard for quality in market and social research.[\/vc_column_text][\/vc_column_inner][vc_column_inner column_width_percent=”100″ align_horizontal=”align_center” gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_visibility=”yes” align_medium=”align_left_tablet” medium_width=”0″ mobile_visibility=”yes” align_mobile=”align_left_mobile” mobile_width=”0″ sticky=”yes” width=”1\/2″ uncode_shortcode_id=”121854″][vc_custom_heading text_color=”color-vyce” heading_semantic=”h3″ text_size=”h1″ css_animation=”zoom-in” animation_delay=”200″ uncode_shortcode_id=”145735″ text_color_type=”uncode-palette”]Trusted Global Partners[\/vc_custom_heading][vc_gallery el_id=”gallery-85457″ type=”carousel” medias=”36540,36541,36544,36679,36680,36681,36682″ carousel_lg=”3″ carousel_md=”2″ carousel_sm=”1″ gutter_size=”3″ media_items=”media|nolink|original,icon” carousel_v_align=”middle” carousel_interval=”3000″ carousel_navspeed=”400″ carousel_loop=”yes” stage_padding=”0″ single_overlay_opacity=”50″ single_overlay_anim=”no” single_text_anim=”no” single_image_anim=”no” single_padding=”2″ single_border=”yes” title=”Clients” uncode_shortcode_id=”711203″][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"