{"id":36412,"date":"2022-07-21T16:47:47","date_gmt":"2022-07-21T14:47:47","guid":{"rendered":"https:\/\/business.nextplora.com\/?page_id=36412"},"modified":"2023-06-13T12:28:34","modified_gmt":"2023-06-13T10:28:34","slug":"solutions","status":"publish","type":"page","link":"https:\/\/business.nextplora.com\/solutions\/","title":{"rendered":"Solutions"},"content":{"rendered":"<p>[vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;5&#8243; bottom_padding=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;121346&#8243; row_name=&#8221;Brand tracking&#8221;][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; sticky=&#8221;yes&#8221; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;140081&#8243;][vc_custom_heading text_color=&#8221;color-210407&#8243; text_size=&#8221;h1&#8243; text_transform=&#8221;uppercase&#8221; css_animation=&#8221;single-curtain&#8221; uncode_shortcode_id=&#8221;158141&#8243; text_color_type=&#8221;uncode-palette&#8221;]Brand tracking[\/vc_custom_heading][vc_separator sep_color=&#8221;color-vyce&#8221; css_animation=&#8221;left-t-right&#8221; uncode_shortcode_id=&#8221;992758&#8243; sep_color_type=&#8221;uncode-palette&#8221; el_width=&#8221;350px&#8221; el_height=&#8221;2px&#8221;][vc_column_text text_lead=&#8221;yes&#8221; css_animation=&#8221;zoom-in&#8221; uncode_shortcode_id=&#8221;153032&#8243;]Learn how well your brand performs on your KPIs and different target groups, and compared to your competitors.<br \/>\nAt Nextplora, we have built solid experience in structured brand tracking through more than 20 years. We\u2019ve worked with hundreds of primary brands with solid benchmarks and standards for dozens of categories, and across all countries.<br \/>\nThe structure of the brand tracking process is designed based on what information you need and the primary characteristics of your category or market in terms of competition.<br \/>\nKPIs can be steadily collected weekly, monthly, or depending on your activity.<br \/>\nEasily and efficiently integrate Brand Tracking with Crossmedia and Post-Test to leverage the interviews and increase the outcomes.<br \/>\nGet the results, share them with your stakeholders, and query the data with BMI Vista in real time.[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;3&#8243; bottom_padding=&#8221;3&#8243; back_color=&#8221;color-lxmt&#8221; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; inverted_device_order=&#8221;yes&#8221; uncode_shortcode_id=&#8221;602900&#8243; back_color_type=&#8221;uncode-palette&#8221; row_name=&#8221;Crossmedia&#8221;][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;182237&#8243;][vc_custom_heading text_color=&#8221;color-210407&#8243; text_size=&#8221;h1&#8243; text_transform=&#8221;uppercase&#8221; css_animation=&#8221;single-curtain&#8221; uncode_shortcode_id=&#8221;993148&#8243; text_color_type=&#8221;uncode-palette&#8221;]Crossmedia[\/vc_custom_heading][vc_separator sep_color=&#8221;color-vyce&#8221; css_animation=&#8221;left-t-right&#8221; uncode_shortcode_id=&#8221;992758&#8243; sep_color_type=&#8221;uncode-palette&#8221; el_width=&#8221;350px&#8221; el_height=&#8221;2px&#8221;][vc_column_text text_lead=&#8221;yes&#8221; css_animation=&#8221;zoom-in&#8221; uncode_shortcode_id=&#8221;521917&#8243;]Determine the return on investment of your crossmedia campaigns regarding the contributions of classic, digital and social media to your KPIs and target groups.<\/p>\n<p>We have been perfecting the most reliable and extensive methodology to assign the role of each medium to the KPIs and overcome \u201cwalled garden\u201d restrictions since the advent of media proliferation and fragmentation.<\/p>\n<p>Crossmedia helps you understand:<\/p>\n<ul>\n<li>how different media perform, alone or combined, to help you achieve your goals<\/li>\n<li>Exactly which KPIs they impact to add value<\/li>\n<li>Which brand image profile they build, thanks their features, creativities and formats<\/li>\n<li>Which target group they impact more effectively<\/li>\n<li>What main contribution they provide to brand sales.<\/li>\n<\/ul>\n<p>With this information, you can set your ideal investment threshold for each medium to maximize your results, campaign after campaign.<\/p>\n<p>We support our customers in assessing the goals achieved during actionable meetings to identify the strong points of each activity and decide how to concretely improve media planning and advertising activities.[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;3&#8243; bottom_padding=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;194230&#8243; row_name=&#8221;Post test&#8221;][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; sticky=&#8221;yes&#8221; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;295633&#8243;][vc_custom_heading text_color=&#8221;color-210407&#8243; text_size=&#8221;h1&#8243; text_transform=&#8221;uppercase&#8221; css_animation=&#8221;single-curtain&#8221; uncode_shortcode_id=&#8221;672826&#8243; text_color_type=&#8221;uncode-palette&#8221;]Post test[\/vc_custom_heading][vc_separator sep_color=&#8221;color-vyce&#8221; css_animation=&#8221;left-t-right&#8221; uncode_shortcode_id=&#8221;992758&#8243; sep_color_type=&#8221;uncode-palette&#8221; el_width=&#8221;350px&#8221; el_height=&#8221;2px&#8221;][vc_column_text text_lead=&#8221;yes&#8221; css_animation=&#8221;zoom-in&#8221; uncode_shortcode_id=&#8221;154851&#8243;]Check the strength of your creative strategy and execution when they are in-market and compare them with those of your competitors.<br \/>\nWe at Nextplora have developed the most extensive and complete methodology to cover all aspects from message comprehension to decoding meaning. We also monitor approval of the advertisement frame by frame to the capability of conveying the purchase intention.<br \/>\nPost-Test is ideal for maximizing ad success within the execution of your desired strategy, and also for optimizing ad copies and media formats and lengths.[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;3&#8243; bottom_padding=&#8221;3&#8243; back_color=&#8221;color-lxmt&#8221; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; inverted_device_order=&#8221;yes&#8221; uncode_shortcode_id=&#8221;147761&#8243; back_color_type=&#8221;uncode-palette&#8221; row_name=&#8221;BMI Vista&#8221;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;122118&#8243;][vc_single_image media=&#8221;36521&#8243; media_width_use_pixel=&#8221;yes&#8221; css_animation=&#8221;left-t-right&#8221; uncode_shortcode_id=&#8221;539314&#8243; media_width_pixel=&#8221;275&#8243;][vc_separator sep_color=&#8221;color-vyce&#8221; css_animation=&#8221;left-t-right&#8221; uncode_shortcode_id=&#8221;992758&#8243; sep_color_type=&#8221;uncode-palette&#8221; el_width=&#8221;350px&#8221; el_height=&#8221;2px&#8221;][vc_column_text text_lead=&#8221;yes&#8221; css_animation=&#8221;zoom-in&#8221; uncode_shortcode_id=&#8221;185524&#8243;]Master the results and all KPIs of your campaigns with the most comprehensive, detailed, and customizable dashboard.<br \/>\nWe have developed the software solution that allows you to analyze the most pivotal information about your activity. Updated weekly, this software allows you to drill down and share important information with everyone in your organization.<br \/>\nBMI Vista integrates the information of your Brand Tracking, Crossmedia and Post-Test analysis into one convenient tool that allows you to get an up-to-date picture of the outcome of your advertising investment and improve execution day by day.<br \/>\nBMI Vista is fully customizable. It helps you keep all your valuable information in one place; integrate it with other data (i.e. media spending, sales trends); analyze performance by a given period of time, target group, or competitor; and much more. BMI Vista helps you maximize the return on your advertising investment.[\/vc_column_text][vc_single_image media=&#8221;36684&#8243; media_width_percent=&#8221;100&#8243; alignment=&#8221;center&#8221; css_animation=&#8221;bottom-t-top&#8221; uncode_shortcode_id=&#8221;364921&#8243;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;3&#8243; bottom_padding=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;212905&#8243; row_name=&#8221;Media Brand effect&#8221;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; css_animation=&#8221;left-t-right&#8221; sticky=&#8221;yes&#8221; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;189877&#8243;][vc_custom_heading text_color=&#8221;color-210407&#8243; text_size=&#8221;h1&#8243; text_transform=&#8221;uppercase&#8221; css_animation=&#8221;single-curtain&#8221; uncode_shortcode_id=&#8221;356021&#8243; text_color_type=&#8221;uncode-palette&#8221;]Media + Brand effect[\/vc_custom_heading][vc_separator sep_color=&#8221;color-vyce&#8221; css_animation=&#8221;left-t-right&#8221; uncode_shortcode_id=&#8221;992758&#8243; sep_color_type=&#8221;uncode-palette&#8221; el_width=&#8221;350px&#8221; el_height=&#8221;2px&#8221;][vc_column_text text_lead=&#8221;yes&#8221; css_animation=&#8221;zoom-in&#8221; uncode_shortcode_id=&#8221;207596&#8243;]Get the maximum value out of your crossmedia and addressable TV and OTT campaigns with the most reliable media plan evaluation and brand lift KPIs.<br \/>\nNextplora and Fluzo have designed a combined solution that can help you understand the reach, overlap and frequencies of all media included in your plan (TV, radio, online video\/audio, and display). You\u2019ll be able to tell how each contributes to building brand awareness and consideration, collectively and individually.<\/p>\n<p>We use an ACR audio-matching technology to monitor a person\u2019s audiovisual context through their phone, and we detect matches in advertising or content.<br \/>\nWe installed our technology in a mobile app\u00a0used by thousands of online users,\u00a0enabling us to learn everything about which people are exposed to your advertising campaigns, and what performance they make in building brand and consumer consideration.<\/p>\n<p>Media and Brand Effect is a single source solution that uses passive, continuous, and uninterrupted data collection to measure exposure to the same group of people of your campaigns and those of your competitors. both for the future and retrospectively.<\/p>\n<p>MBE also comes with a customizable, easy to access dashboard that is updated weekly. It simplifies internal reporting and conclusions by cross-referencing exposure data with the demographic and profiling variables that interest you the most with just one click.<\/p>\n<p><a href=\"https:\/\/26498588.fs1.hubspotusercontent-eu1.net\/hubfs\/26498588\/MEDIA%20EFFECT_ONEPAGER.pdf\">Learn more by downloading our one-pager<\/a>.[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;3&#8243; bottom_padding=&#8221;3&#8243; back_color=&#8221;color-lxmt&#8221; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; inverted_device_order=&#8221;yes&#8221; uncode_shortcode_id=&#8221;198363&#8243; back_color_type=&#8221;uncode-palette&#8221; row_name=&#8221;Call back&#8221;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; css_animation=&#8221;left-t-right&#8221; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;100862&#8243;][vc_custom_heading text_color=&#8221;color-210407&#8243; text_size=&#8221;h1&#8243; text_transform=&#8221;uppercase&#8221; css_animation=&#8221;single-curtain&#8221; uncode_shortcode_id=&#8221;663697&#8243; text_color_type=&#8221;uncode-palette&#8221;]Call back[\/vc_custom_heading][vc_separator sep_color=&#8221;color-vyce&#8221; css_animation=&#8221;left-t-right&#8221; uncode_shortcode_id=&#8221;992758&#8243; sep_color_type=&#8221;uncode-palette&#8221; el_width=&#8221;350px&#8221; el_height=&#8221;2px&#8221;][vc_column_text text_lead=&#8221;yes&#8221; css_animation=&#8221;zoom-in&#8221; uncode_shortcode_id=&#8221;138905&#8243;]Evaluate how the launch of your new brand and reference performed among consumers regarding type of consumption and use, level of acceptance, liking and satisfaction, touchpoints, attributes conveyed and loyalty\/advocacy, and then compare that to your previous launches and your competitors\u2019 launches.<\/p>\n<p>We have developed an exclusive proprietary methodology, and for years, we have applied it to one of the largest CPG brands in the world. Our aims were to assess the success of a new market launch and learn how to improve from one launch to the next, with a solid collection of standards. We also wanted to explain sales outcomes and understand what worked and what didn\u2019t from the consumer\u2019s perspective and experience.<\/p>\n<p>With \u201cCall Back\u201d, consumers of the launched brand are recruited, the actual use and presence of the product in-home is verified, and valuable information about the use and attitude towards the brand are collected. We learn what drove the consumers to buy it, and they are prompted to express the image attributes that were induced with the use of it.<\/p>\n<p>Launch analysis is led by comparing performance to common cross-category scales, to which we integrate custom lists of image attributes. All results are available, compared and shareable by the marketing organization through a dashboard that provides benchmarks and standards.[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;3&#8243; bottom_padding=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;115577&#8243; row_name=&#8221;Modelling&#8221;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; css_animation=&#8221;left-t-right&#8221; sticky=&#8221;yes&#8221; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;174035&#8243;][vc_custom_heading text_color=&#8221;color-210407&#8243; text_size=&#8221;h1&#8243; text_transform=&#8221;uppercase&#8221; css_animation=&#8221;single-curtain&#8221; uncode_shortcode_id=&#8221;180717&#8243; text_color_type=&#8221;uncode-palette&#8221;]Modelling[\/vc_custom_heading][vc_separator sep_color=&#8221;color-vyce&#8221; css_animation=&#8221;left-t-right&#8221; uncode_shortcode_id=&#8221;992758&#8243; sep_color_type=&#8221;uncode-palette&#8221; el_width=&#8221;350px&#8221; el_height=&#8221;2px&#8221;][vc_column_text text_lead=&#8221;yes&#8221; css_animation=&#8221;zoom-in&#8221; uncode_shortcode_id=&#8221;126034&#8243;]Get accurate forecasts on the progress of your sales and learn about the most effective media investment distribution for the near future, with the help of AI applied to the marketing mix modelling.<br \/>\nWe use an extensive data base containing the results of hundreds of crossmedia campaigns that we have analysed since the media landscape began increasing in complexity. We integrate it with other types of third-party data, leads and lead regressions, and then draw up a few scenarios with the highest potential for your business.<br \/>\nMarketing Mix Modelling is key when responding to critical questions, such as those about the ideal thresholds and media allocation of spending to generate incremental sales, or those about the importance and contribution of branding, if the business is driven by direct-to-consumer activities, and conversion erodes the largest share of the investment.<br \/>\nOur strategy consultants get the widest understanding of your business first, and then they provide independent and objective scenarios to improve the ROI in advertising and media.[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;3&#8243; bottom_padding=&#8221;3&#8243; back_color=&#8221;color-lxmt&#8221; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; inverted_device_order=&#8221;yes&#8221; uncode_shortcode_id=&#8221;577924&#8243; back_color_type=&#8221;uncode-palette&#8221; row_name=&#8221;Shopper scan&#8221;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; css_animation=&#8221;left-t-right&#8221; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;100862&#8243;][vc_custom_heading text_color=&#8221;color-210407&#8243; text_size=&#8221;h1&#8243; text_transform=&#8221;uppercase&#8221; css_animation=&#8221;single-curtain&#8221; uncode_shortcode_id=&#8221;175026&#8243; text_color_type=&#8221;uncode-palette&#8221;]Shopper scan[\/vc_custom_heading][vc_separator sep_color=&#8221;color-vyce&#8221; css_animation=&#8221;left-t-right&#8221; uncode_shortcode_id=&#8221;992758&#8243; sep_color_type=&#8221;uncode-palette&#8221; el_width=&#8221;350px&#8221; el_height=&#8221;2px&#8221;][vc_column_text text_lead=&#8221;yes&#8221; css_animation=&#8221;zoom-in&#8221; uncode_shortcode_id=&#8221;194230&#8243;]Determine the return on your investment in terms of consumer purchases, behavior and loyalty by connecting the exposure to your advertising campaign and media plan with a household panel ready to provide the \u201cwhen, what and how\u201d of their shopping habits.<br \/>\nWe have developed our own distinctive solution that allows us to prove the actual presence of your brand in-home before, during and after the advertising campaign. Participants in the shopper panel are selected based on your target group definition. They scan the product and provide other information about it, such as pictures and video, uploading them with a smartphone app, and then they participate in surveys about product use and their attitude towards your brand post-purchase.<\/p>\n<p>With solid samples of brand users and in combination with Brand Tracking, Cross Media, and Post-Test, Shopper Scan helps you to:<\/p>\n<ul>\n<li>Validate the contribution of the advertising and media campaign to overall sales.<\/li>\n<li>Define actions for maximizing results by fine tuning the positioning, creativities and media mix.<\/li>\n<li>Introduce your marketing organization to KPIs that measure aspects of the advertising strategy and media planning execution.<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;3&#8243; bottom_padding=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;919948&#8243; row_name=&#8221;nextplora-insight&#8221;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; css_animation=&#8221;left-t-right&#8221; sticky=&#8221;yes&#8221; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;174035&#8243;][vc_single_image media=&#8221;36522&#8243; media_width_use_pixel=&#8221;yes&#8221; css_animation=&#8221;left-t-right&#8221; uncode_shortcode_id=&#8221;136839&#8243; media_width_pixel=&#8221;275&#8243;][vc_separator sep_color=&#8221;color-vyce&#8221; css_animation=&#8221;left-t-right&#8221; uncode_shortcode_id=&#8221;992758&#8243; sep_color_type=&#8221;uncode-palette&#8221; el_width=&#8221;350px&#8221; el_height=&#8221;2px&#8221;][vc_column_text text_lead=&#8221;yes&#8221; css_animation=&#8221;zoom-in&#8221; uncode_shortcode_id=&#8221;102616&#8243;]Design and develop your brand and advertising plan to validate your assumptions and implement it with the voice of consumers.<\/p>\n<p>At Nextplora, we have helped big brands take off. We have tested hundreds of campaigns in the earliest stages of development to finalize them and then make them happen.<\/p>\n<p>If you need to generate new paths with your brand or advertising strategy, and you want to rely on solid information to implement them, using Insight<sup>3<\/sup>\u00a0and the most suitable methodology for your case, we can help you to:<\/p>\n<ul>\n<li>design the brand, the positioning and the creative strategy<\/li>\n<li>test implementation and optimization prior to brand launch<\/li>\n<li>test advertisements in any format<\/li>\n<li>test the physical and digital touch points, and the UX<\/li>\n<li>test the other levers of the marketing mix for the brand<\/li>\n<\/ul>\n<p>We use an extensive set of advanced and proven qualitative and quantitative methods to collect data from your consumers and prospects. We engage them to generate ideas and test the executions inside online communities of hundreds of participants, and we determine the potential of an advertisement among many others with the help of neuroscience.[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;5&#8243; bottom_padding=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;121346&#8243; row_name=&#8221;Brand tracking&#8221;][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":45,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":""},"_links":{"self":[{"href":"https:\/\/business.nextplora.com\/wp-json\/wp\/v2\/pages\/36412"}],"collection":[{"href":"https:\/\/business.nextplora.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/business.nextplora.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/business.nextplora.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/business.nextplora.com\/wp-json\/wp\/v2\/comments?post=36412"}],"version-history":[{"count":2,"href":"https:\/\/business.nextplora.com\/wp-json\/wp\/v2\/pages\/36412\/revisions"}],"predecessor-version":[{"id":37329,"href":"https:\/\/business.nextplora.com\/wp-json\/wp\/v2\/pages\/36412\/revisions\/37329"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/business.nextplora.com\/wp-json\/wp\/v2\/media\/45"}],"wp:attachment":[{"href":"https:\/\/business.nextplora.com\/wp-json\/wp\/v2\/media?parent=36412"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}