{"id":36719,"date":"2022-09-01T15:48:27","date_gmt":"2022-09-01T13:48:27","guid":{"rendered":"https:\/\/business.nextplora.com\/home-italiano\/"},"modified":"2022-09-02T17:58:41","modified_gmt":"2022-09-02T15:58:41","slug":"home-italiano","status":"publish","type":"page","link":"https:\/\/business.nextplora.com\/it\/","title":{"rendered":"Home"},"content":{"rendered":"
[vc_row row_height_percent=”50″ override_padding=”yes” h_padding=”2″ top_padding=”5″ bottom_padding=”5″ back_color=”color-xsdn” overlay_alpha=”80″ equal_height=”yes” gutter_size=”4″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ uncode_shortcode_id=”767058″ back_color_type=”uncode-palette” row_name=”We are” el_class=”intro-hp”][vc_column column_width_use_pixel=”yes” position_vertical=”middle” align_horizontal=”align_center” gutter_size=”3″ style=”light” overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/1″ uncode_shortcode_id=”180860″ column_width_pixel=”890″][vc_row_inner limit_content=””][vc_column_inner column_width_percent=”100″ gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/1″ uncode_shortcode_id=”302499″][vc_custom_heading text_size=”h3″ text_weight=”400″ text_height=”fontheight-180319″ css_animation=”bottom-t-top” animation_delay=”400″ uncode_shortcode_id=”207268″]Brand e Media Intelligence significa per noi generare conoscenza utile per i nostri clienti, sempre tenendo \u201cla fine in testa\u201d per i loro risultati di vendita, e sempre andando \u201coltre i numeri\u201d per aiutarli a prendere le migliori decisioni.[\/vc_custom_heading][vc_button button_color=”color-vyce” border_width=”0″ css_animation=”bottom-t-top” animation_delay=”600″ link=”url:https%3A%2F%2Fbusiness.nextplora.com%2Fit%2Fchi-siamo%2F|title:About%20Us” button_color_type=”uncode-palette” uncode_shortcode_id=”648562″]Leggi di pi\u00f9[\/vc_button][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”2″ top_padding=”5″ bottom_padding=”5″ back_color=”color-gyho” overlay_alpha=”50″ gutter_size=”2″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ uncode_shortcode_id=”147377″ back_color_type=”uncode-palette” row_name=”Solutions”][vc_column column_width_use_pixel=”yes” align_horizontal=”align_center” gutter_size=”4″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/1″ uncode_shortcode_id=”417029″ column_width_pixel=”1200″][vc_custom_heading text_color=”color-vyce” heading_semantic=”h3″ text_size=”fontsize-110817″ text_transform=”uppercase” css_animation=”bottom-t-top” uncode_shortcode_id=”900373″ text_color_type=”uncode-palette”]Soluzioni[\/vc_custom_heading][vc_row_inner row_inner_height_percent=”0″ overlay_alpha=”50″ equal_height=”yes” gutter_size=”4″ shift_y=”0″ z_index=”0″ limit_content=”” uncode_shortcode_id=”113141″][vc_column_inner column_width_percent=”100″ gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”4″ mobile_width=”0″ css_animation=”zoom-in” width=”1\/2″ uncode_shortcode_id=”851534″][vc_custom_heading heading_semantic=”h3″ text_size=”h1″ text_transform=”capitalize” uncode_shortcode_id=”131176″]Brand tracking[\/vc_custom_heading][vc_custom_heading heading_semantic=”h4″ text_size=”h5″ text_weight=”200″ text_height=”fontheight-180319″ uncode_shortcode_id=”150121″]Comprendi come performa il tuo brand in tutti i KPI, nel tempo, rispetto ai diversi target e confrontali con quelli della concorrenza. In Nextplora abbiamo accumulato solida esperienza sui brand tracking strutturati per pi\u00f9 di 20 anni, per centinaia di primari brand, con benchmark e norme per decine di categorie, e in tutti i paesi.[\/vc_custom_heading][vc_button size=”link” btn_link_size=”h5″ icon_position=”right” icon=”fa fa-arrow-right2″ uncode_shortcode_id=”127672″ el_class=”verde” link=”url:https%3A%2F%2Fbusiness.nextplora.com%2Fit%2Fsoluzioni%2F%23brand-tracking”]Leggi di pi\u00f9[\/vc_button][\/vc_column_inner][vc_column_inner column_width_percent=”100″ gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”4″ mobile_width=”0″ css_animation=”zoom-in” animation_delay=”200″ width=”1\/2″ uncode_shortcode_id=”149302″][vc_custom_heading heading_semantic=”h3″ text_size=”h1″ text_transform=”capitalize” uncode_shortcode_id=”403373″]Crossmedia[\/vc_custom_heading][vc_custom_heading heading_semantic=”h4″ text_size=”h5″ text_weight=”200″ text_height=”fontheight-180319″ uncode_shortcode_id=”176201″]Determina il ritorno dell\u2019investimento della tua campagna crossmedia, a riguardo del contributo dei media classici, digtal e social su qualsiasi KPI e target. Abbiamo perfezionato la metodologia pi\u00f9 affidabile e completa per assegnare l\u2019apporto di ciascun mezzo ai KPI, e superato le restrizioni dei \u201cwalled garden\u201d, sin dall\u2019avvento della proliferazione e frammentazione del panorama media.[\/vc_custom_heading][vc_button size=”link” btn_link_size=”h5″ icon_position=”right” icon=”fa fa-arrow-right2″ uncode_shortcode_id=”246289″ el_class=”verde” link=”url:https%3A%2F%2Fbusiness.nextplora.com%2Fit%2Fsoluzioni%2F%23crossmedia”]Leggi di pi\u00f9[\/vc_button][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_inner_height_percent=”0″ overlay_alpha=”50″ equal_height=”yes” gutter_size=”4″ shift_y=”0″ z_index=”0″ limit_content=”” uncode_shortcode_id=”113141″][vc_column_inner column_width_percent=”100″ gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”4″ mobile_width=”0″ css_animation=”zoom-in” width=”1\/2″ uncode_shortcode_id=”116208″][vc_custom_heading heading_semantic=”h3″ text_size=”h1″ text_transform=”capitalize” uncode_shortcode_id=”167050″]Post test[\/vc_custom_heading][vc_custom_heading heading_semantic=”h4″ text_size=”h5″ text_weight=”200″ text_height=”fontheight-180319″ uncode_shortcode_id=”755204″]Verifica la forza della tua strategia ed esecuzione creativa quando sono in campagna, e confrontale con quelle dei tuoi concorrenti.
\nNoi di Nextplora abbiamo sviluppato e applicato la pi\u00f9 estesa e completa metodologia a centinaia di campagne per coprire tutti gli aspetti.[\/vc_custom_heading][vc_button size=”link” btn_link_size=”h5″ icon_position=”right” icon=”fa fa-arrow-right2″ uncode_shortcode_id=”315660″ el_class=”verde” link=”url:https%3A%2F%2Fbusiness.nextplora.com%2Fit%2Fsoluzioni%2F%23post-test”]Leggi di pi\u00f9[\/vc_button][\/vc_column_inner][vc_column_inner column_width_percent=”100″ gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”4″ mobile_width=”0″ css_animation=”zoom-in” animation_delay=”200″ width=”1\/2″ uncode_shortcode_id=”177864″][vc_custom_heading heading_semantic=”h3″ text_size=”h1″ text_transform=”capitalize” uncode_shortcode_id=”196584″]BMI Vista[\/vc_custom_heading][vc_custom_heading heading_semantic=”h4″ text_size=”h5″ text_weight=”200″ text_height=”fontheight-180319″ uncode_shortcode_id=”969868″]Padroneggia i risultati e tutti I KPI della tua campagna con la dashboard pi\u00f9 completa, dettagliata e personalizzabile.
\nAbbiamo sviluppato la soluzione software che permette di analizzare le informazioni pi\u00f9 importanti a riguardo della tua attivit\u00e0.[\/vc_custom_heading][vc_button size=”link” btn_link_size=”h5″ icon_position=”right” icon=”fa fa-arrow-right2″ uncode_shortcode_id=”384603″ el_class=”verde” link=”url:https%3A%2F%2Fbusiness.nextplora.com%2Fit%2Fsoluzioni%2F%23bmi-vista”]Leggi di pi\u00f9[\/vc_button][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_inner_height_percent=”0″ overlay_alpha=”50″ equal_height=”yes” gutter_size=”4″ shift_y=”0″ z_index=”0″ limit_content=”” uncode_shortcode_id=”113141″][vc_column_inner column_width_percent=”100″ gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”4″ mobile_width=”0″ css_animation=”zoom-in” width=”1\/2″ uncode_shortcode_id=”155160″][vc_custom_heading heading_semantic=”h3″ text_size=”h1″ text_transform=”capitalize” uncode_shortcode_id=”158553″]Media + brand effect[\/vc_custom_heading][vc_custom_heading heading_semantic=”h4″ text_size=”h5″ text_weight=”200″ text_height=”fontheight-180319″ uncode_shortcode_id=”484339″]Ottieni il Massimo valore dalle tue campagne crossmedia, con l\u2019addressable Tv, e gli OTT, con la pi\u00f9 affidabile valutazione del piano media e dei KPI di brandlift.
\nNextplora e Fluzo hanno progettato una soluzione congiunta che consente di comprendere la reach, le duplicazioni e le frequenze di tutti i media inclusi nel tuo piano.[\/vc_custom_heading][vc_button size=”link” btn_link_size=”h5″ icon_position=”right” icon=”fa fa-arrow-right2″ uncode_shortcode_id=”211367″ el_class=”verde” link=”url:https%3A%2F%2Fbusiness.nextplora.com%2Fit%2Fsoluzioni%2F%23media-brand-effect”]Leggi di pi\u00f9[\/vc_button][\/vc_column_inner][vc_column_inner column_width_percent=”100″ gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”4″ mobile_width=”0″ css_animation=”zoom-in” animation_delay=”200″ width=”1\/2″ uncode_shortcode_id=”147164″][vc_custom_heading heading_semantic=”h3″ text_size=”h1″ text_transform=”capitalize” uncode_shortcode_id=”157257″]Call back[\/vc_custom_heading][vc_custom_heading heading_semantic=”h4″ text_size=”h5″ text_weight=”200″ text_height=”fontheight-180319″ uncode_shortcode_id=”662150″]Valuta la performance del lancio di un tuo nuovo brand e prodotto tra i consumatori, a riguardo del tipo di consumo e uso, il grado di accettazione, il gradimento e la soddisfazione, i touchpoint, gli attributi veicolati e la loyalty\/advocacy, e confrontali a quelli dei tuoi precedenti lanci, e quelli dei concorrenti.[\/vc_custom_heading][vc_button size=”link” btn_link_size=”h5″ icon_position=”right” icon=”fa fa-arrow-right2″ uncode_shortcode_id=”180964″ el_class=”verde” link=”url:https%3A%2F%2Fbusiness.nextplora.com%2Fit%2Fsoluzioni%2F%23call-back”]Leggi di pi\u00f9[\/vc_button][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_inner_height_percent=”0″ overlay_alpha=”50″ equal_height=”yes” gutter_size=”4″ shift_y=”0″ z_index=”0″ limit_content=”” uncode_shortcode_id=”113141″][vc_column_inner column_width_percent=”100″ gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”4″ mobile_width=”0″ css_animation=”zoom-in” width=”1\/2″ uncode_shortcode_id=”328941″][vc_custom_heading heading_semantic=”h3″ text_size=”h1″ text_transform=”capitalize” uncode_shortcode_id=”319220″]Modelling[\/vc_custom_heading][vc_custom_heading heading_semantic=”h4″ text_size=”h5″ text_weight=”200″ text_height=”fontheight-180319″ uncode_shortcode_id=”659641″]Ottieni previsioni accurate sugli sviluppi delle tue vendite e comprendi la distribuzione pi\u00f9 efficace del tuo investimento nei media per il prossimo futuro, con l\u2019aiuto dell\u2019IA applicata al Marketing Mix Modelling.[\/vc_custom_heading][vc_button size=”link” btn_link_size=”h5″ icon_position=”right” icon=”fa fa-arrow-right2″ uncode_shortcode_id=”123548″ el_class=”verde” link=”url:https%3A%2F%2Fbusiness.nextplora.com%2Fit%2Fsoluzioni%2F%23modelling”]Leggi di pi\u00f9[\/vc_button][\/vc_column_inner][vc_column_inner column_width_percent=”100″ gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”4″ mobile_width=”0″ css_animation=”zoom-in” animation_delay=”200″ width=”1\/2″ uncode_shortcode_id=”117048″][vc_custom_heading heading_semantic=”h3″ text_size=”h1″ text_transform=”capitalize” uncode_shortcode_id=”139033″]Shopper scan[\/vc_custom_heading][vc_custom_heading heading_semantic=”h4″ text_size=”h5″ text_weight=”200″ text_height=”fontheight-180319″ uncode_shortcode_id=”151245″]Determina i ritorni dei tuoi investimenti in merito all\u2019acquisto dei consumatori, il comportamento e la fedelt\u00e0 connettendo l\u2019esposizione alla tua campagna pubblicitaria e al piano media con un panel di famiglie pronte a fornire il \u201cquando, il cosa e il come\u201d dell\u2019attivit\u00e0 di shopping.[\/vc_custom_heading][vc_button size=”link” btn_link_size=”h5″ icon_position=”right” icon=”fa fa-arrow-right2″ uncode_shortcode_id=”963749″ el_class=”verde” link=”url:https%3A%2F%2Fbusiness.nextplora.com%2Fit%2Fsoluzioni%2F%23shopper-scan”]Leggi di pi\u00f9[\/vc_button][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_inner_height_percent=”0″ overlay_alpha=”50″ equal_height=”yes” gutter_size=”4″ shift_y=”0″ z_index=”0″ limit_content=”” uncode_shortcode_id=”113141″][vc_column_inner column_width_percent=”100″ gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”4″ mobile_width=”0″ css_animation=”zoom-in” width=”1\/2″ uncode_shortcode_id=”146904″][vc_custom_heading heading_semantic=”h3″ text_size=”h1″ text_transform=”capitalize” uncode_shortcode_id=”654288″]Insight3[\/vc_custom_heading][vc_custom_heading heading_semantic=”h4″ text_size=”h5″ text_weight=”200″ text_height=”fontheight-180319″ uncode_shortcode_id=”109077″]Progetta e sviluppa il tuo brand e la pubblicit\u00e0 validando le tue ipotesi e le implementazioni con la voce dei consumatori.
\nIn Nextplora abbiamo aiutato grandi brand a prendere vita, e testato centinaia di campagne nella loro fase inziale, per finalizzarle e farle diventare reali.[\/vc_custom_heading][vc_button size=”link” btn_link_size=”h5″ icon_position=”right” icon=”fa fa-arrow-right2″ uncode_shortcode_id=”153397″ el_class=”verde” link=”url:https%3A%2F%2Fbusiness.nextplora.com%2Fit%2Fsoluzioni%2F%23nextplora-insight”]Leggi di pi\u00f9[\/vc_button][\/vc_column_inner][vc_column_inner column_width_percent=”100″ gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”4″ mobile_visibility=”yes” mobile_width=”0″ css_animation=”zoom-in” animation_delay=”200″ width=”1\/2″ uncode_shortcode_id=”313084″][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/1″][vc_empty_space empty_h=”2″][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”2″ top_padding=”5″ bottom_padding=”4″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ front_end_with_slider=”true” uncode_shortcode_id=”300982″ row_name=”Testimonials”][vc_column column_width_percent=”100″ align_horizontal=”align_center” gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/1″ uncode_shortcode_id=”687493″][uncode_block id=”82″][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/1″][vc_empty_space empty_h=”2″][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”2″ top_padding=”5″ bottom_padding=”5″ back_color=”color-vyce” back_image=”50″ parallax=”yes” overlay_color=”color-570827″ overlay_alpha=”88″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ bottom_divider=”step_3_4″ uncode_shortcode_id=”416228″ back_color_type=”uncode-palette” overlay_color_type=”uncode-palette” row_name=”News” el_class=”news-hp”][vc_column column_width_percent=”100″ position_vertical=”middle” gutter_size=”4″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/1″][vc_row_inner row_inner_height_percent=”0″ overlay_alpha=”50″ equal_height=”yes” gutter_size=”4″ shift_y=”0″ z_index=”0″ el_class=”inverted-device-order” limit_content=””][vc_column_inner column_width_percent=”100″ align_horizontal=”align_center” gutter_size=”1″ style=”dark” overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/1″ uncode_shortcode_id=”199143″][vc_custom_heading text_color=”color-xsdn” heading_semantic=”h3″ text_size=”fontsize-110817″ text_transform=”uppercase” css_animation=”bottom-t-top” uncode_shortcode_id=”148326″ text_color_type=”uncode-palette”]Ultime notizie[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][uncode_index el_id=”index-183931″ index_type=”carousel” loop=”size:9|order_by:date|post_type:post|taxonomy_count:10″ carousel_lg=”4″ carousel_md=”2″ carousel_sm=”2″ thumb_size=”one-one” gutter_size=”4″ post_items=”date,title,spacer|half,text|excerpt|160″ portfolio_items=”title,media|featured|onpost|poster,date,author|md_size|display_qualification” carousel_interval=”0″ carousel_navspeed=”1000″ carousel_overflow=”yes” carousel_dots=”yes” carousel_dots_space=”yes” carousel_dots_mobile=”yes” carousel_dot_position=”left” carousel_width_percent=”100″ carousel_half_opacity=”yes” carousel_pointer_events=”yes” stage_padding=”0″ single_style=”dark” single_overlay_opacity=”50″ single_padding=”2″ single_title_dimension=”h3″ single_border=”yes” single_css_animation=”right-t-left” single_animation_delay=”200″ single_animation_first=”yes” uncode_shortcode_id=”640875″ el_class=”news-hp”][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”2″ top_padding=”5″ bottom_padding=”3″ overlay_alpha=”100″ gutter_size=”100″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ row_width=”1000″ block_height=”0″ back_alpha=”100″ border_size=”1″ style=”inherited” uncode_shortcode_id=”122701″ row_name=”Contatti”][vc_column column_width_use_pixel=”yes” align_horizontal=”align_center” gutter_size=”3″ overlay_alpha=”100″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ zoom_width=”0″ zoom_height=”0″ width=”1\/1″ max_width=”100″ align_vertical=”top” back_alpha=”100″ column_width_pixel=”900″ uncode_shortcode_id=”138429″][vc_custom_heading text_color=”color-vyce” heading_semantic=”h3″ text_size=”fontsize-110817″ text_transform=”uppercase” css_animation=”bottom-t-top” uncode_shortcode_id=”189529″ text_color_type=”uncode-palette”]Contattaci[\/vc_custom_heading]\n
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