{"id":36938,"date":"2023-01-31T20:41:43","date_gmt":"2023-01-31T19:41:43","guid":{"rendered":"https:\/\/business.nextplora.com\/?page_id=36938"},"modified":"2023-03-20T15:04:59","modified_gmt":"2023-03-20T14:04:59","slug":"brand-media-bulletin-feb-22","status":"publish","type":"page","link":"https:\/\/business.nextplora.com\/brand-media-bulletin-feb-22\/","title":{"rendered":"Brand &#038; Media Bulletin &#8211; February &#8217;23"},"content":{"rendered":"<p>[vc_row row_height_percent=&#8221;0&#8243; back_color=&#8221;accent&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;471982&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column width=&#8221;1\/1&#8243;][vc_single_image media=&#8221;37006&#8243; media_width_percent=&#8221;45&#8243; alignment=&#8221;center&#8221; uncode_shortcode_id=&#8221;103585&#8243; el_class=&#8221;logo-header&#8221;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;0&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;721464&#8243;][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;0&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/3&#8243; uncode_shortcode_id=&#8221;975511&#8243; back_color_type=&#8221;uncode-solid&#8221; back_color_solid=&#8221;#ededed&#8221;][vc_single_image media=&#8221;37015&#8243; media_width_percent=&#8221;100&#8243; uncode_shortcode_id=&#8221;168454&#8243;][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;5&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;2\/3&#8243; uncode_shortcode_id=&#8221;140296&#8243; back_color_type=&#8221;uncode-solid&#8221; back_color_solid=&#8221;#ededed&#8221; css=&#8221;.vc_custom_1676280652941{padding-top: 0px !important;padding-bottom: 0px !important;}&#8221; el_class=&#8221;col-texto&#8221;][vc_custom_heading text_size=&#8221;&#8221; text_weight=&#8221;700&#8243; uncode_shortcode_id=&#8221;170042&#8243;]<span class=\"NormalTextRun SCXW177890714 BCX0\">A close shave of men&#8217;s grooming habits and the beard trimmer c<\/span><span class=\"NormalTextRun SCXW177890714 BCX0\">ategory<\/span>[\/vc_custom_heading][vc_column_text uncode_shortcode_id=&#8221;236300&#8243;]<span class=\"TextRun Highlight SCXW135009977 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW135009977 BCX0\">We conducted a comprehensive study on the beard-grooming habits and beard trimmers usage among consumers in five different countries: Germany, Spain, France, Italy, and the UK. In this article, we&#8217;ll take a deep dive into the results of our research and provide insights that will help you better <span class=\"TextRun Highlight SCXW214701670 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW214701670 BCX0\">develop effective marketing strategies.<\/span><\/span><\/span><\/span>[\/vc_column_text][vc_button button_color=&#8221;color-210407&#8243; radius=&#8221;btn-round&#8221; text_skin=&#8221;yes&#8221; border_width=&#8221;0&#8243; button_color_type=&#8221;uncode-palette&#8221; uncode_shortcode_id=&#8221;803076&#8243; link=&#8221;url:https%3A%2F%2Fbusiness.nextplora.com%2Fbeyond-the-blades%2F|title:Beyond%20the%20Blades%3A%20A%20Close%20Shave%20of%20Men%E2%80%99s%20Grooming%20Habits%20and%20the%20Beard%20Trimmer%20Category|target:_blank&#8221;]Keep reading[\/vc_button][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;0&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; inverted_device_order=&#8221;yes&#8221; uncode_shortcode_id=&#8221;126258&#8243;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;5&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;2\/3&#8243; uncode_shortcode_id=&#8221;210554&#8243; css=&#8221;.vc_custom_1676280957419{padding-top: 0px !important;padding-bottom: 0px !important;}&#8221; el_class=&#8221;col-texto&#8221;][vc_custom_heading text_size=&#8221;&#8221; text_weight=&#8221;700&#8243; uncode_shortcode_id=&#8221;102983&#8243;]<span class=\"NormalTextRun SCXW157742295 BCX0\" data-ccp-parastyle=\"Normal (Web)\">The power of<\/span> m<span class=\"NormalTextRun SCXW157742295 BCX0\" data-ccp-parastyle=\"Normal (Web)\">essage and b<\/span><span class=\"NormalTextRun SCXW157742295 BCX0\" data-ccp-parastyle=\"Normal (Web)\">r<\/span><span class=\"NormalTextRun SCXW157742295 BCX0\" data-ccp-parastyle=\"Normal (Web)\">and personality<\/span><span class=\"NormalTextRun SCXW157742295 BCX0\" data-ccp-parastyle=\"Normal (Web)\"> in maximizing m<\/span><span class=\"NormalTextRun SCXW157742295 BCX0\" data-ccp-parastyle=\"Normal (Web)\">emorability<\/span>[\/vc_custom_heading][vc_column_text uncode_shortcode_id=&#8221;111272&#8243;]<span class=\"TextRun SCXW122509781 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW122509781 BCX0\" data-ccp-parastyle=\"Normal (Web)\">The message in marketing communications is crucial to convey brand personality and maximize memorability of the advertisement and the product. When creating marketing campaigns, it&#8217;s essential to keep in mind that the message should align with the brand&#8217;s personality and values.<\/span><\/span>[\/vc_column_text][vc_button button_color=&#8221;color-210407&#8243; radius=&#8221;btn-round&#8221; text_skin=&#8221;yes&#8221; border_width=&#8221;0&#8243; button_color_type=&#8221;uncode-palette&#8221; uncode_shortcode_id=&#8221;106345&#8243; link=&#8221;url:https%3A%2F%2Fbusiness.nextplora.com%2Fthe-power-of-message-and-brand-personality%2F|title:Beyond%20the%20Blades%3A%20A%20Close%20Shave%20of%20Men%E2%80%99s%20Grooming%20Habits%20and%20the%20Beard%20Trimmer%20Category|target:_blank&#8221;]Keep reading[\/vc_button][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_single_image media=&#8221;37016&#8243; media_width_percent=&#8221;100&#8243; uncode_shortcode_id=&#8221;159129&#8243;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;0&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;673461&#8243;][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;0&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/3&#8243; uncode_shortcode_id=&#8221;169793&#8243; back_color_type=&#8221;uncode-solid&#8221; back_color_solid=&#8221;#ededed&#8221;][vc_single_image media=&#8221;37017&#8243; media_width_percent=&#8221;100&#8243; uncode_shortcode_id=&#8221;168198&#8243;][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;5&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;2\/3&#8243; uncode_shortcode_id=&#8221;413390&#8243; back_color_type=&#8221;uncode-solid&#8221; back_color_solid=&#8221;#ededed&#8221; css=&#8221;.vc_custom_1676280967448{padding-top: 0px !important;padding-bottom: 0px !important;}&#8221; el_class=&#8221;col-texto&#8221;][vc_custom_heading text_size=&#8221;&#8221; text_weight=&#8221;700&#8243; uncode_shortcode_id=&#8221;110470&#8243;]<span class=\"NormalTextRun SCXW105761969 BCX0\" data-ccp-parastyle=\"Normal (Web)\">How brands can differentiate and<\/span> <span class=\"NormalTextRun SCXW105761969 BCX0\" data-ccp-parastyle=\"Normal (Web)\">sta<\/span><span class=\"NormalTextRun SCXW105761969 BCX0\" data-ccp-parastyle=\"Normal (Web)\">nd <\/span><span class=\"NormalTextRun SCXW105761969 BCX0\" data-ccp-parastyle=\"Normal (Web)\">o<\/span><span class=\"NormalTextRun SCXW105761969 BCX0\" data-ccp-parastyle=\"Normal (Web)\">ut in a c<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW105761969 BCX0\" data-ccp-parastyle=\"Normal (Web)\">rowded<\/span> <span class=\"NormalTextRun SCXW105761969 BCX0\" data-ccp-parastyle=\"Normal (Web)\">ma<\/span><span class=\"NormalTextRun SCXW105761969 BCX0\" data-ccp-parastyle=\"Normal (Web)\">rket<\/span>[\/vc_custom_heading][vc_column_text uncode_shortcode_id=&#8221;901919&#8243;]<span class=\"TextRun SCXW209216785 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW209216785 BCX0\" data-ccp-parastyle=\"Normal (Web)\">In today&#8217;s digital age, brands need to adapt to new technologies and changing consumer behavior to effectively increase return on investment (ROI). The rise of digital media has created new opportunities for brands to reach and engage with consumers, but it has also introduced new challenges and complexities. <\/span><\/span>[\/vc_column_text][vc_button button_color=&#8221;color-210407&#8243; radius=&#8221;btn-round&#8221; text_skin=&#8221;yes&#8221; border_width=&#8221;0&#8243; button_color_type=&#8221;uncode-palette&#8221; uncode_shortcode_id=&#8221;518001&#8243; link=&#8221;url:https%3A%2F%2Fbusiness.nextplora.com%2Fhow-brands-can-differentiate%2F|title:How%20Brands%20can%20Differentiate%20and%20Stand%20Out%20in%20a%20Crowded%20Market|target:_blank&#8221;]Keep reading[\/vc_button][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; back_color=&#8221;accent&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;188745&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column column_width_percent=&#8221;100&#8243; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;2&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;1&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;451663&#8243;][vc_column_text text_lead=&#8221;yes&#8221; uncode_shortcode_id=&#8221;151454&#8243;]<strong>Stay connected!<\/strong>[\/vc_column_text][uncode_socials size=&#8221;lead&#8221;][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[vc_row row_height_percent=&#8221;0&#8243; back_color=&#8221;accent&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;471982&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column width=&#8221;1\/1&#8243;][vc_single_image media=&#8221;37006&#8243; media_width_percent=&#8221;45&#8243; alignment=&#8221;center&#8221; uncode_shortcode_id=&#8221;103585&#8243; el_class=&#8221;logo-header&#8221;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;0&#8243; [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":""},"_links":{"self":[{"href":"https:\/\/business.nextplora.com\/wp-json\/wp\/v2\/pages\/36938"}],"collection":[{"href":"https:\/\/business.nextplora.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/business.nextplora.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/business.nextplora.com\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/business.nextplora.com\/wp-json\/wp\/v2\/comments?post=36938"}],"version-history":[{"count":63,"href":"https:\/\/business.nextplora.com\/wp-json\/wp\/v2\/pages\/36938\/revisions"}],"predecessor-version":[{"id":37008,"href":"https:\/\/business.nextplora.com\/wp-json\/wp\/v2\/pages\/36938\/revisions\/37008"}],"wp:attachment":[{"href":"https:\/\/business.nextplora.com\/wp-json\/wp\/v2\/media?parent=36938"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}