{"id":37425,"date":"2023-08-28T14:00:55","date_gmt":"2023-08-28T12:00:55","guid":{"rendered":"https:\/\/business.nextplora.com\/?page_id=37425"},"modified":"2023-08-28T14:00:55","modified_gmt":"2023-08-28T12:00:55","slug":"brand-media-bulletin-agosto-23","status":"publish","type":"page","link":"https:\/\/business.nextplora.com\/it\/brand-media-bulletin-agosto-23\/","title":{"rendered":"Brand & Media Bulletin – Agosto ’23"},"content":{"rendered":"

[vc_row row_height_percent=”0″ back_color=”accent” overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ uncode_shortcode_id=”471982″ back_color_type=”uncode-palette”][vc_column width=”1\/1″][vc_single_image media=”37006″ media_width_percent=”45″ alignment=”center” uncode_shortcode_id=”103585″ el_class=”logo-header”][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”0″ top_padding=”0″ bottom_padding=”0″ overlay_alpha=”50″ equal_height=”yes” gutter_size=”0″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ uncode_shortcode_id=”721464″][vc_column column_width_percent=”100″ position_vertical=”middle” gutter_size=”0″ override_padding=”yes” column_padding=”0″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/3″ uncode_shortcode_id=”975511″ back_color_type=”uncode-solid” back_color_solid=”#ededed”][vc_single_image media=”37431″ media_width_percent=”100″ uncode_shortcode_id=”128992″][\/vc_column][vc_column column_width_percent=”100″ gutter_size=”3″ override_padding=”yes” column_padding=”5″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”2\/3″ uncode_shortcode_id=”140296″ back_color_type=”uncode-solid” back_color_solid=”#ededed” css=”.vc_custom_1676280652941{padding-top: 0px !important;padding-bottom: 0px !important;}” el_class=”col-texto”][vc_custom_heading text_size=”” text_weight=”700″ uncode_shortcode_id=”116051″]Respingere il caldo estivo: Trend di acquisto dei condizionatori[\/vc_custom_heading][vc_column_text uncode_shortcode_id=”180056″]Mentre i mesi estivi torridi giungono alla loro fine, la domanda di aria condizionata rimane alta nelle case italiane. Con temperature costantemente elevate durante l’intera stagione, l’aria condizionata \u00e8 diventata un rifugio essenziale. Il nostro recente studio ha approfondito le preferenze dei consumatori italiani riguardo ai brand di aria condizionata e alle motivazioni sottostanti all’acquisto. I punti focali dello studio hanno compreso la differenziazione tra i brand…<\/span>[\/vc_column_text][vc_button button_color=”color-210407″ radius=”btn-round” text_skin=”yes” border_width=”0″ button_color_type=”uncode-palette” uncode_shortcode_id=”140594″ link=”url:https%3A%2F%2Fbusiness.nextplora.com%2Fit%2Fcondizionatori%2F|title:Respingere%20il%20caldo%20estivo%3A%20Trend%20di%20acquisto%20dei%20condizionatori|target:_blank”]Continua a leggere[\/vc_button][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”0″ top_padding=”0″ bottom_padding=”0″ overlay_alpha=”50″ equal_height=”yes” gutter_size=”0″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ inverted_device_order=”yes” uncode_shortcode_id=”126258″][vc_column column_width_percent=”100″ gutter_size=”3″ override_padding=”yes” column_padding=”5″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”2\/3″ uncode_shortcode_id=”210554″ css=”.vc_custom_1676280957419{padding-top: 0px !important;padding-bottom: 0px !important;}” el_class=”col-texto”][vc_custom_heading text_size=”” text_weight=”700″ uncode_shortcode_id=”880611″]Dalla fattoria alla tavola: il potere dello storytelling nel marketing agri-food[\/vc_custom_heading][vc_column_text uncode_shortcode_id=”981380″]Nell’attuale panorama di consumatori, l’industria agroalimentare ha subito un profondo cambiamento. I consumatori moderni non si accontentano pi\u00f9 di soddisfare la loro fame, ma cercano un legame pi\u00f9 profondo con il cibo che consumano. Il potere dello storytelling \u00e8 emerso come strumento fondamentale nel marketing agroalimentare, colmando il divario tra l’azienda agricola e la tavola.<\/span>[\/vc_column_text][vc_button button_color=”color-210407″ radius=”btn-round” text_skin=”yes” border_width=”0″ button_color_type=”uncode-palette” uncode_shortcode_id=”191073″ link=”url:https%3A%2F%2Fbusiness.nextplora.com%2Fit%2Fdalla-fattoria-alla-tavola%2F|title:Dalla%20fattoria%20alla%20tavola%3A%20il%20potere%20dello%20storytelling%20nel%20marketing%20agrofood|target:_blank”]Continua a leggere[\/vc_button][\/vc_column][vc_column width=”1\/3″][vc_single_image media=”37433″ media_width_percent=”100″ uncode_shortcode_id=”377512″][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”0″ top_padding=”0″ bottom_padding=”0″ overlay_alpha=”50″ equal_height=”yes” gutter_size=”0″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ uncode_shortcode_id=”673461″][vc_column column_width_percent=”100″ position_vertical=”middle” gutter_size=”0″ override_padding=”yes” column_padding=”0″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/3″ uncode_shortcode_id=”169793″ back_color_type=”uncode-solid” back_color_solid=”#ededed”][vc_single_image media=”37432″ media_width_percent=”100″ uncode_shortcode_id=”172595″][\/vc_column][vc_column column_width_percent=”100″ gutter_size=”3″ override_padding=”yes” column_padding=”5″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”2\/3″ uncode_shortcode_id=”413390″ back_color_type=”uncode-solid” back_color_solid=”#ededed” css=”.vc_custom_1676280967448{padding-top: 0px !important;padding-bottom: 0px !important;}” el_class=”col-texto”][vc_custom_heading text_size=”” text_weight=”700″ uncode_shortcode_id=”155572″]Micro-momenti: Capitalizzare le ricerche immediate e intenzionali dei consumatori[\/vc_custom_heading][vc_column_text uncode_shortcode_id=”896614″]Nell’odierna e frenetica era digitale, i consumatori sono costantemente connessi ai loro dispositivi, alla ricerca di informazioni e soluzioni immediate. Questo comportamento ha fatto nascere il concetto di “micro-momenti”, ossia di episodi fugaci in cui i consumatori si rivolgono ai loro smartphone o ad altri dispositivi digitali per soddisfare un’esigenza o una curiosit\u00e0 immediata. Questo articolo approfondisce l’importanza dei micro-momenti e il modo in cui le aziende possono…<\/span>[\/vc_column_text][vc_button button_color=”color-210407″ radius=”btn-round” text_skin=”yes” border_width=”0″ button_color_type=”uncode-palette” uncode_shortcode_id=”914464″ link=”url:https%3A%2F%2Fbusiness.nextplora.com%2Fit%2Fmicro-momenti%2F|title:Micro-momenti%3A%20Capitalizzare%20le%20ricerche%20immediate%20e%20intenzionali%20dei%20consumatori|target:_blank”]Continua a leggere[\/vc_button][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ back_color=”accent” overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ uncode_shortcode_id=”188745″ back_color_type=”uncode-palette”][vc_column column_width_percent=”100″ align_horizontal=”align_center” gutter_size=”2″ override_padding=”yes” column_padding=”1″ style=”dark” overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/1″ uncode_shortcode_id=”451663″][vc_column_text text_lead=”yes” uncode_shortcode_id=”179824″]Resta connesso!<\/strong>[\/vc_column_text][uncode_socials size=”lead”][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"