{"id":37435,"date":"2023-08-28T14:02:17","date_gmt":"2023-08-28T12:02:17","guid":{"rendered":"https:\/\/business.nextplora.com\/?page_id=37435"},"modified":"2023-08-28T14:02:17","modified_gmt":"2023-08-28T12:02:17","slug":"brand-media-bulletin-august-23","status":"publish","type":"page","link":"https:\/\/business.nextplora.com\/brand-media-bulletin-august-23\/","title":{"rendered":"Brand &#038; Media Bulletin &#8211; August &#8217;23"},"content":{"rendered":"<p>[vc_row row_height_percent=&#8221;0&#8243; back_color=&#8221;accent&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;471982&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column width=&#8221;1\/1&#8243;][vc_single_image media=&#8221;37006&#8243; media_width_percent=&#8221;45&#8243; alignment=&#8221;center&#8221; uncode_shortcode_id=&#8221;103585&#8243; el_class=&#8221;logo-header&#8221;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;0&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;721464&#8243;][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;0&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/3&#8243; uncode_shortcode_id=&#8221;975511&#8243; back_color_type=&#8221;uncode-solid&#8221; back_color_solid=&#8221;#ededed&#8221;][vc_single_image media=&#8221;37431&#8243; media_width_percent=&#8221;100&#8243; uncode_shortcode_id=&#8221;183758&#8243;][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;5&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;2\/3&#8243; uncode_shortcode_id=&#8221;140296&#8243; back_color_type=&#8221;uncode-solid&#8221; back_color_solid=&#8221;#ededed&#8221; css=&#8221;.vc_custom_1676280652941{padding-top: 0px !important;padding-bottom: 0px !important;}&#8221; el_class=&#8221;col-texto&#8221;][vc_custom_heading text_size=&#8221;&#8221; text_weight=&#8221;700&#8243; uncode_shortcode_id=&#8221;164291&#8243;]Fending off the Italian Summer Heat: An Overview of AC Consumer Trends[\/vc_custom_heading][vc_column_text uncode_shortcode_id=&#8221;873124&#8243;]<span data-contrast=\"none\">As the scorching summer months near their end, the demand for air conditioning remains steadfast in Italian households. With temperatures consistently high throughout the season, air conditioning has become an essential refuge. Our recent research study has delved into the preferences of Italian consumers concerning air conditioning brands and their underlying purchase motivations. The study&#8217;s focal points encompassed the differentiation between&#8230;<\/span>[\/vc_column_text][vc_button button_color=&#8221;color-210407&#8243; radius=&#8221;btn-round&#8221; text_skin=&#8221;yes&#8221; border_width=&#8221;0&#8243; button_color_type=&#8221;uncode-palette&#8221; uncode_shortcode_id=&#8221;204181&#8243; link=&#8221;url:https%3A%2F%2Fbusiness.nextplora.com%2Fair-conditioning%2F|title:Fending%20off%20the%20Italian%20Summer%20Heat%3A%20An%20Overview%20of%20AC%20Consumer%20Trends|target:_blank&#8221;]Keep reading[\/vc_button][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;0&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; inverted_device_order=&#8221;yes&#8221; uncode_shortcode_id=&#8221;126258&#8243;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;5&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;2\/3&#8243; uncode_shortcode_id=&#8221;210554&#8243; css=&#8221;.vc_custom_1676280957419{padding-top: 0px !important;padding-bottom: 0px !important;}&#8221; el_class=&#8221;col-texto&#8221;][vc_custom_heading text_size=&#8221;&#8221; text_weight=&#8221;700&#8243; uncode_shortcode_id=&#8221;147009&#8243;]From Farm to Fork: The Power of Storytelling in Food Marketing[\/vc_custom_heading][vc_column_text uncode_shortcode_id=&#8221;175593&#8243;]In today&#8217;s dynamic consumer landscape, the food industry has undergone a profound shift. No longer content with merely satisfying their hunger, modern consumers seek a deeper connection with the food they consume. The power of storytelling has emerged as a pivotal tool in food marketing, bridging the gap between the farm and the fork. Through compelling narratives, brands can not only captivate consumers but also leave a lasting impact on their purchase decisions&#8230;[\/vc_column_text][vc_button button_color=&#8221;color-210407&#8243; radius=&#8221;btn-round&#8221; text_skin=&#8221;yes&#8221; border_width=&#8221;0&#8243; button_color_type=&#8221;uncode-palette&#8221; uncode_shortcode_id=&#8221;125532&#8243; link=&#8221;url:https%3A%2F%2Fbusiness.nextplora.com%2Ffrom-farm-to-fork%2F|title:From%20Farm%20to%20Fork%3A%20The%20Power%20of%20Storytelling%20in%20Food%20Marketing|target:_blank&#8221;]Keep reading[\/vc_button][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_single_image media=&#8221;37433&#8243; media_width_percent=&#8221;100&#8243; uncode_shortcode_id=&#8221;491158&#8243;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;0&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;673461&#8243;][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;0&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/3&#8243; uncode_shortcode_id=&#8221;169793&#8243; back_color_type=&#8221;uncode-solid&#8221; back_color_solid=&#8221;#ededed&#8221;][vc_single_image media=&#8221;37432&#8243; media_width_percent=&#8221;100&#8243; uncode_shortcode_id=&#8221;153551&#8243;][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;5&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;2\/3&#8243; uncode_shortcode_id=&#8221;413390&#8243; back_color_type=&#8221;uncode-solid&#8221; back_color_solid=&#8221;#ededed&#8221; css=&#8221;.vc_custom_1676280967448{padding-top: 0px !important;padding-bottom: 0px !important;}&#8221; el_class=&#8221;col-texto&#8221;][vc_custom_heading text_size=&#8221;&#8221; text_weight=&#8221;700&#8243; uncode_shortcode_id=&#8221;168926&#8243;]Micro-Moments: Capitalizing on Consumers\u2019 Immediate and Intentional Searches[\/vc_custom_heading][vc_column_text uncode_shortcode_id=&#8221;603193&#8243;]n today&#8217;s fast-paced digital age, consumers are constantly connected to their devices, seeking instant information and solutions. This behavior has given rise to the concept of &#8220;micro-moments&#8221;, which are fleeting instances when consumers turn to their smartphones or other digital devices to fulfill an immediate need or curiosity. From searching for product information to locating nearby stores, micro-moments have become crucial touchpoints in the consumer journey.[\/vc_column_text][vc_button button_color=&#8221;color-210407&#8243; radius=&#8221;btn-round&#8221; text_skin=&#8221;yes&#8221; border_width=&#8221;0&#8243; button_color_type=&#8221;uncode-palette&#8221; uncode_shortcode_id=&#8221;155950&#8243; link=&#8221;url:https%3A%2F%2Fbusiness.nextplora.com%2Fmicro-moments%2F|title:Micro-Moments%3A%20Capitalizing%20on%20Consumers%E2%80%99%20Immediate%20and%20Intentional%20Searches|target:_blank&#8221;]Keep reading[\/vc_button][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; back_color=&#8221;accent&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;188745&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column column_width_percent=&#8221;100&#8243; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;2&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;1&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;451663&#8243;][vc_column_text text_lead=&#8221;yes&#8221; uncode_shortcode_id=&#8221;151454&#8243;]<strong>Stay connected!<\/strong>[\/vc_column_text][uncode_socials size=&#8221;lead&#8221;][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[vc_row row_height_percent=&#8221;0&#8243; back_color=&#8221;accent&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;471982&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column width=&#8221;1\/1&#8243;][vc_single_image media=&#8221;37006&#8243; media_width_percent=&#8221;45&#8243; alignment=&#8221;center&#8221; uncode_shortcode_id=&#8221;103585&#8243; el_class=&#8221;logo-header&#8221;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;0&#8243; [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":""},"_links":{"self":[{"href":"https:\/\/business.nextplora.com\/wp-json\/wp\/v2\/pages\/37435"}],"collection":[{"href":"https:\/\/business.nextplora.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/business.nextplora.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/business.nextplora.com\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/business.nextplora.com\/wp-json\/wp\/v2\/comments?post=37435"}],"version-history":[{"count":3,"href":"https:\/\/business.nextplora.com\/wp-json\/wp\/v2\/pages\/37435\/revisions"}],"predecessor-version":[{"id":37446,"href":"https:\/\/business.nextplora.com\/wp-json\/wp\/v2\/pages\/37435\/revisions\/37446"}],"wp:attachment":[{"href":"https:\/\/business.nextplora.com\/wp-json\/wp\/v2\/media?parent=37435"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}