{"id":37577,"date":"2023-10-30T15:52:23","date_gmt":"2023-10-30T14:52:23","guid":{"rendered":"https:\/\/business.nextplora.com\/?page_id=37577"},"modified":"2023-10-30T16:32:54","modified_gmt":"2023-10-30T15:32:54","slug":"brand-media-bulletin-ottobre-23","status":"publish","type":"page","link":"https:\/\/business.nextplora.com\/it\/brand-media-bulletin-ottobre-23\/","title":{"rendered":"Brand &#038; Media Bulletin &#8211; Ottobre &#8217;23"},"content":{"rendered":"<p>[vc_row row_height_percent=&#8221;0&#8243; back_color=&#8221;accent&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;471982&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column width=&#8221;1\/1&#8243;][vc_single_image media=&#8221;37006&#8243; media_width_percent=&#8221;45&#8243; alignment=&#8221;center&#8221; uncode_shortcode_id=&#8221;103585&#8243; el_class=&#8221;logo-header&#8221;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;0&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;721464&#8243;][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;0&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/3&#8243; uncode_shortcode_id=&#8221;975511&#8243; back_color_type=&#8221;uncode-solid&#8221; back_color_solid=&#8221;#ededed&#8221;][vc_single_image media=&#8221;37571&#8243; media_width_percent=&#8221;100&#8243; uncode_shortcode_id=&#8221;257380&#8243;][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;5&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;2\/3&#8243; uncode_shortcode_id=&#8221;140296&#8243; back_color_type=&#8221;uncode-solid&#8221; back_color_solid=&#8221;#ededed&#8221; css=&#8221;.vc_custom_1676280652941{padding-top: 0px !important;padding-bottom: 0px !important;}&#8221; el_class=&#8221;col-texto&#8221;][vc_custom_heading text_size=&#8221;&#8221; text_weight=&#8221;700&#8243; uncode_shortcode_id=&#8221;910227&#8243;]Dolcetto o scherzetto? L&#8217;indulgenza dei dolci come acquisto d&#8217;impulso[\/vc_custom_heading][vc_column_text uncode_shortcode_id=&#8221;560462&#8243;]Halloween, con il suo fascino misterioso e la promessa di dolci delizie, ci invita ad esplorare il mondo degli acquisti impulsivi di dolcetti. Nello spirito di questa stagione \u201cspaventosamente\u201d affascinante, ci siamo immersi in un viaggio alla scoperta dei segreti dietro le nostre dolci indulgenze preferite e abbiamo esaminato i gusti degli italiani per i dolcetti acquistati d\u2019impulso e portato alla luce insight interessanti. Esaminiamoli insieme![\/vc_column_text][vc_button button_color=&#8221;color-210407&#8243; radius=&#8221;btn-round&#8221; text_skin=&#8221;yes&#8221; border_width=&#8221;0&#8243; button_color_type=&#8221;uncode-palette&#8221; uncode_shortcode_id=&#8221;849901&#8243; link=&#8221;url:https%3A%2F%2Fbusiness.nextplora.com%2Fit%2Fdolcetto-o-scherzetto%2F|title:Dolcetto%20o%20scherzetto%3F%20L%E2%80%99indulgenza%20dei%20dolci%20come%20acquisto%20d%E2%80%99impulso|target:_blank&#8221;]Continua a leggere[\/vc_button][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;0&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; inverted_device_order=&#8221;yes&#8221; uncode_shortcode_id=&#8221;126258&#8243;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;5&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;2\/3&#8243; uncode_shortcode_id=&#8221;210554&#8243; css=&#8221;.vc_custom_1676280957419{padding-top: 0px !important;padding-bottom: 0px !important;}&#8221; el_class=&#8221;col-texto&#8221;][vc_custom_heading text_size=&#8221;&#8221; text_weight=&#8221;700&#8243; uncode_shortcode_id=&#8221;208161&#8243;]Media Matchmaker: Allineare i valori di brand con la giusta piattaforma social[\/vc_custom_heading][vc_column_text uncode_shortcode_id=&#8221;192925&#8243;]Nell&#8217;era del marketing digitale, la scelta delle giuste piattaforme di social media per la pubblicit\u00e0 \u00e8 fondamentale. Al di l\u00e0 degli ovvi fattori demografici delle audience e dei costi della pubblicit\u00e0, la comprensione dei valori e della reputazione di fondo associati a queste piattaforme \u00e8 altrettanto vitale. La nostra recente ricerca mirava a scoprire i valori percepiti dagli utenti su diverse piattaforme di social media e fornisce alcuni spunti di riflessione che possono guidare gli inserzionisti nel loro processo decisionale.[\/vc_column_text][vc_button button_color=&#8221;color-210407&#8243; radius=&#8221;btn-round&#8221; text_skin=&#8221;yes&#8221; border_width=&#8221;0&#8243; button_color_type=&#8221;uncode-palette&#8221; uncode_shortcode_id=&#8221;184421&#8243; link=&#8221;url:https%3A%2F%2Fbusiness.nextplora.com%2Fit%2Fmedia-matchmaker%2F|title:Media%20Matchmaker%3A%20Allineare%20i%20valori%20di%20brand%20con%20la%20giusta%20piattaforma%20social|target:_blank&#8221;]Continua a leggere[\/vc_button][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_single_image media=&#8221;37572&#8243; media_width_percent=&#8221;100&#8243; uncode_shortcode_id=&#8221;826942&#8243;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;0&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;673461&#8243;][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;0&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/3&#8243; uncode_shortcode_id=&#8221;169793&#8243; back_color_type=&#8221;uncode-solid&#8221; back_color_solid=&#8221;#ededed&#8221;][vc_single_image media=&#8221;37573&#8243; media_width_percent=&#8221;100&#8243; uncode_shortcode_id=&#8221;131885&#8243;][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;5&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;2\/3&#8243; uncode_shortcode_id=&#8221;413390&#8243; back_color_type=&#8221;uncode-solid&#8221; back_color_solid=&#8221;#ededed&#8221; css=&#8221;.vc_custom_1676280967448{padding-top: 0px !important;padding-bottom: 0px !important;}&#8221; el_class=&#8221;col-texto&#8221;][vc_custom_heading text_size=&#8221;&#8221; text_weight=&#8221;700&#8243; uncode_shortcode_id=&#8221;317645&#8243;]Inclusivit\u00e0 nella Moda e nel Beauty: Integrare la Diversity per un Branding di Successo[\/vc_custom_heading][vc_column_text uncode_shortcode_id=&#8221;170102&#8243;]<span data-contrast=\"none\">Nel mondo dinamico ed in continua evoluzione del fashion e del beauty, abbracciare la diversit\u00e0 non \u00e8 soltanto una moda; \u00e8 un must nel business. I brand che danno priorit\u00e0 all&#8217;inclusivit\u00e0 nei loro prodotti e nelle strategie di marketing non solo stanno prendendo una chiara posizione nei confronti di un importante tema sociale, ma stanno anche aprendo le porte a ingenti ricavi. Questo articolo approfondisce l&#8217;impatto dell&#8217;inclusivit\u00e0 sul branding, fornendo esempi e dati che evidenziano i vantaggi di dare avvio a pratiche che spingono verso una maggiore diversity&#8230;<\/span>[\/vc_column_text][vc_button button_color=&#8221;color-210407&#8243; radius=&#8221;btn-round&#8221; text_skin=&#8221;yes&#8221; border_width=&#8221;0&#8243; button_color_type=&#8221;uncode-palette&#8221; uncode_shortcode_id=&#8221;153955&#8243; link=&#8221;url:https%3A%2F%2Fbusiness.nextplora.com%2Fit%2Finclusivita-nella-moda-e-nel-beauty%2F|title:Inclusivit%C3%A0%20nella%20Moda%20e%20nel%20Beauty%3A%20Integrare%20la%20Diversity%20per%20un%20Branding%20di%20Successo|target:_blank&#8221;]Continua a leggere[\/vc_button][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; back_color=&#8221;accent&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;188745&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column column_width_percent=&#8221;100&#8243; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;2&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;1&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;451663&#8243;][vc_column_text text_lead=&#8221;yes&#8221; uncode_shortcode_id=&#8221;179824&#8243;]<strong>Resta connesso!<\/strong>[\/vc_column_text][uncode_socials size=&#8221;lead&#8221;][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[vc_row row_height_percent=&#8221;0&#8243; back_color=&#8221;accent&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;471982&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column width=&#8221;1\/1&#8243;][vc_single_image media=&#8221;37006&#8243; media_width_percent=&#8221;45&#8243; alignment=&#8221;center&#8221; uncode_shortcode_id=&#8221;103585&#8243; el_class=&#8221;logo-header&#8221;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;0&#8243; [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":""},"_links":{"self":[{"href":"https:\/\/business.nextplora.com\/wp-json\/wp\/v2\/pages\/37577"}],"collection":[{"href":"https:\/\/business.nextplora.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/business.nextplora.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/business.nextplora.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/business.nextplora.com\/wp-json\/wp\/v2\/comments?post=37577"}],"version-history":[{"count":4,"href":"https:\/\/business.nextplora.com\/wp-json\/wp\/v2\/pages\/37577\/revisions"}],"predecessor-version":[{"id":37627,"href":"https:\/\/business.nextplora.com\/wp-json\/wp\/v2\/pages\/37577\/revisions\/37627"}],"wp:attachment":[{"href":"https:\/\/business.nextplora.com\/wp-json\/wp\/v2\/media?parent=37577"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}