{"id":37620,"date":"2023-11-29T10:28:59","date_gmt":"2023-11-29T09:28:59","guid":{"rendered":"https:\/\/business.nextplora.com\/?page_id=37620"},"modified":"2023-11-29T10:28:59","modified_gmt":"2023-11-29T09:28:59","slug":"brand-media-bulletin-november-23","status":"publish","type":"page","link":"https:\/\/business.nextplora.com\/brand-media-bulletin-november-23\/","title":{"rendered":"Brand &#038; Media Bulletin &#8211; November &#8217;23"},"content":{"rendered":"<p>[vc_row row_height_percent=&#8221;0&#8243; back_color=&#8221;accent&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;471982&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column width=&#8221;1\/1&#8243;][vc_single_image media=&#8221;37006&#8243; media_width_percent=&#8221;45&#8243; alignment=&#8221;center&#8221; uncode_shortcode_id=&#8221;103585&#8243; el_class=&#8221;logo-header&#8221;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;0&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;721464&#8243;][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;0&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/3&#8243; uncode_shortcode_id=&#8221;975511&#8243; back_color_type=&#8221;uncode-solid&#8221; back_color_solid=&#8221;#ededed&#8221;][vc_single_image media=&#8221;37624&#8243; media_width_percent=&#8221;100&#8243; uncode_shortcode_id=&#8221;109453&#8243;][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;5&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;2\/3&#8243; uncode_shortcode_id=&#8221;140296&#8243; back_color_type=&#8221;uncode-solid&#8221; back_color_solid=&#8221;#ededed&#8221; css=&#8221;.vc_custom_1676280652941{padding-top: 0px !important;padding-bottom: 0px !important;}&#8221; el_class=&#8221;col-texto&#8221;][vc_custom_heading text_size=&#8221;&#8221; text_weight=&#8221;700&#8243; uncode_shortcode_id=&#8221;934960&#8243;]Inside Italy&#8217;s Gaming Habits: Exploring Trends and Generational Shifts[\/vc_custom_heading][vc_column_text uncode_shortcode_id=&#8221;111630&#8243;]On the occasion of Game Week in Milan on Nov. 24, 25 and 26, we thought we would bring you research dedicated to video games and specifically, an in-depth exploration of Italy&#8217;s gaming landscape across diverse generations. In this comprehensive study, we&#8217;ve thoroughly examined the gaming behaviors prevalent among Italians, uncovering intriguing insights that showcase how gaming preferences vary across age groups, favorite console or genre.[\/vc_column_text][vc_button button_color=&#8221;color-210407&#8243; radius=&#8221;btn-round&#8221; text_skin=&#8221;yes&#8221; border_width=&#8221;0&#8243; button_color_type=&#8221;uncode-palette&#8221; uncode_shortcode_id=&#8221;138779&#8243; link=&#8221;url:https%3A%2F%2Fbusiness.nextplora.com%2Fgaming-habits%2F|title:Inside%20Italy%E2%80%99s%20Gaming%20Habits%3A%20Exploring%20Trends%20and%20Generational%20Shifts|target:_blank&#8221;]Keep reading[\/vc_button][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;0&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; inverted_device_order=&#8221;yes&#8221; uncode_shortcode_id=&#8221;126258&#8243;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;5&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;2\/3&#8243; uncode_shortcode_id=&#8221;210554&#8243; css=&#8221;.vc_custom_1676280957419{padding-top: 0px !important;padding-bottom: 0px !important;}&#8221; el_class=&#8221;col-texto&#8221;][vc_custom_heading text_size=&#8221;&#8221; text_weight=&#8221;700&#8243; uncode_shortcode_id=&#8221;176713&#8243;]Subscription Models and their Impact on Consumers and Industry Dynamics[\/vc_custom_heading][vc_column_text uncode_shortcode_id=&#8221;155437&#8243;]Subscription-based business models have experienced exponential growth, fundamentally altering how consumers access products and services across various sectors. This transition from traditional one-time purchases to recurring subscriptions reflects shifting consumer behaviors and market trends, significantly reshaping the dynamics of business-consumer relationships. Over the past decade, subscription-based businesses have witnessed a remarkable 300% growth rate.[\/vc_column_text][vc_button button_color=&#8221;color-210407&#8243; radius=&#8221;btn-round&#8221; text_skin=&#8221;yes&#8221; border_width=&#8221;0&#8243; button_color_type=&#8221;uncode-palette&#8221; uncode_shortcode_id=&#8221;194223&#8243; link=&#8221;url:https%3A%2F%2Fbusiness.nextplora.com%2Fsubscription-models%2F|title:Subscription%20Models%20and%20their%20Impact%20on%20Consumers%20and%20Industry%20Dynamics|target:_blank&#8221;]Keep reading[\/vc_button][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_single_image media=&#8221;37625&#8243; media_width_percent=&#8221;100&#8243; uncode_shortcode_id=&#8221;180551&#8243;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;0&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;673461&#8243;][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;0&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/3&#8243; uncode_shortcode_id=&#8221;169793&#8243; back_color_type=&#8221;uncode-solid&#8221; back_color_solid=&#8221;#ededed&#8221;][vc_single_image media=&#8221;37626&#8243; media_width_percent=&#8221;100&#8243; uncode_shortcode_id=&#8221;367063&#8243;][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;5&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;2\/3&#8243; uncode_shortcode_id=&#8221;413390&#8243; back_color_type=&#8221;uncode-solid&#8221; back_color_solid=&#8221;#ededed&#8221; css=&#8221;.vc_custom_1676280967448{padding-top: 0px !important;padding-bottom: 0px !important;}&#8221; el_class=&#8221;col-texto&#8221;][vc_custom_heading text_size=&#8221;&#8221; text_weight=&#8221;700&#8243; uncode_shortcode_id=&#8221;127078&#8243;]The Stanley Cup Incident: Leveraging User-Generated Content to Boost Brand Loyalty[\/vc_custom_heading][vc_column_text uncode_shortcode_id=&#8221;210073&#8243;]<span data-contrast=\"auto\">In the world of outdoor gear, few brands have captured the imagination quite like Stanley. Their products, designed for the rugged outdoors, became synonymous with reliability and durability. Yet, an unforeseen moment catapulted this brand into a spotlight it never anticipated.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><span data-contrast=\"auto\">In a recent viral sensation on TikTok, Danielle&#8217;s harrowing experience turned into an unexpected marketing triumph for Stanley. After her car was ravaged by a fire, her video showcasing the survival of&#8230;<\/span>[\/vc_column_text][vc_button button_color=&#8221;color-210407&#8243; radius=&#8221;btn-round&#8221; text_skin=&#8221;yes&#8221; border_width=&#8221;0&#8243; button_color_type=&#8221;uncode-palette&#8221; uncode_shortcode_id=&#8221;182485&#8243; link=&#8221;url:https%3A%2F%2Fbusiness.nextplora.com%2Fleveraging-user-generated-content%2F|title:The%20Stanley%20Cup%20Incident%3A%20Leveraging%20User-Generated%20Content%20to%20Boost%20Brand%20Loyalty%C2%A0|target:_blank&#8221;]Keep reading[\/vc_button][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; back_color=&#8221;accent&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;188745&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column column_width_percent=&#8221;100&#8243; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;2&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;1&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;451663&#8243;][vc_column_text text_lead=&#8221;yes&#8221; uncode_shortcode_id=&#8221;151454&#8243;]<strong>Stay connected!<\/strong>[\/vc_column_text][uncode_socials size=&#8221;lead&#8221;][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[vc_row row_height_percent=&#8221;0&#8243; back_color=&#8221;accent&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;471982&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column width=&#8221;1\/1&#8243;][vc_single_image media=&#8221;37006&#8243; media_width_percent=&#8221;45&#8243; alignment=&#8221;center&#8221; uncode_shortcode_id=&#8221;103585&#8243; el_class=&#8221;logo-header&#8221;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;0&#8243; [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":""},"_links":{"self":[{"href":"https:\/\/business.nextplora.com\/wp-json\/wp\/v2\/pages\/37620"}],"collection":[{"href":"https:\/\/business.nextplora.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/business.nextplora.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/business.nextplora.com\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/business.nextplora.com\/wp-json\/wp\/v2\/comments?post=37620"}],"version-history":[{"count":9,"href":"https:\/\/business.nextplora.com\/wp-json\/wp\/v2\/pages\/37620\/revisions"}],"predecessor-version":[{"id":37651,"href":"https:\/\/business.nextplora.com\/wp-json\/wp\/v2\/pages\/37620\/revisions\/37651"}],"wp:attachment":[{"href":"https:\/\/business.nextplora.com\/wp-json\/wp\/v2\/media?parent=37620"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}