About Us

We provide useful information to improve the return on advertising and media investments for more than 250 companies, across more than 40 countries, drawing on over 25 years of experience. We have helped them increase their brands’ awareness, consideration, and sales.

WITH OUR STUDIES AND INSIGHTS

With our studies and insights you can:

01

INCREASE ADVERTISING RETURNS

Gain deeper insight at every stage of the process into the potential of your creative assets and the contribution of each media channel.

02

IMPROVE THE EFFECTIVENESS OF MEDIA INVESTMENTS

Achieve greater precision in defining the optimal mix of traditional, digital, and social media, aligned with your objectives and target audiences.

03

BUILD BRAND VALUE

Gain deeper insight to design, implement, and evaluate more effective brand strategies and initiatives.

THE OUTCOME IN VIEW

The outcome in view

We help our clients achieve the best possible business results because, in every project we undertake, we keep your sales objectives firmly in focus.

At every stage of the analysis, from the initial development of a brand to the evaluation of an advertising campaign, we provide reliable insights you can trust to make informed advertising and media investment decisions and maximize your return.

This is what Brand & Media Intelligence means to us, to you, and to the more than 250 loyal and satisfied clients we have partnered with for over 25 years across dozens of consumer goods, services, and market sectors.

BEYOND NUMBERS

Beyond numbers

We understand that the growing complexity of today's media landscape, evolving consumer behaviors, and the many variables involved in creating and managing advertising campaigns that deliver results must all be mastered. The best way to do so is by relying on accurate, valuable insights at every stage of brand development, creative execution, and media planning.

This is our mission. It is reflected in the value of every solution we deliver and in the more than 6,500 advertising and media studies we have conducted over the years, always going beyond the numbers.

CUSTOMER SATISFACTION

Don't take our word for it!

In 2025, our clients reported high levels of satisfaction, rated the insights we provided as highly valuable, and confirmed their loyalty and willingness to recommend Nextplora to other companies.

In 2025, our clients reported high levels of satisfaction, rated the insights we provided as highly valuable, and confirmed their loyalty and willingness to recommend Nextplora to other companies.

Overall satisfaction

9.0/10

Perceived Return on Research Investment

8.3/10

IN OUR CLIENTS' OWN WORDS

In our clients' own words

"We've trusted Nextplora for years because of the consistently high level of satisfaction we've experienced and their deep understanding of our business, which we consider a real strength. Nextplora consistently understands our needs, translates the technical aspects of research into meaningful insights, and proactively suggests additional analyses that give us fresh perspectives. They're a trusted partner who always knows what to recommend."

Marketing Director

Pittarosso

"We were genuinely impressed to find a partner that is reliable and honest, making recommendations based not only on its own interests, but on what's best for its clients. Nextplora always acts in its clients' best interests."

Senior Brand & Consumer Insights Specialist

Loacker

"What impressed us most was the strong expertise of the entire research team, their flexibility and speed in designing the research, and their responsiveness in providing new insights on a weekly basis. I also appreciated your willingness to go the extra mile by conducting additional analyses and providing more comprehensive answers to questions that emerged from the initial presentations. The way you collaborated with our media agency was particularly valuable and certainly not something to be taken for granted. Nextplora delivered on its promises. We needed to understand the individual and combined impact of different media channels, and your methodology enabled us to do exactly that."

Senior Data, Media & E-commerce Strategy Manager

Heineken

"What impressed us most about working with Nextplora was their precision, expertise, thoroughness, and analytical approach. From the initial proposal through to the final deliverables, every stage of the project was handled by a skilled and highly professional team. The research project was perfectly aligned with our needs, and the commercial proposal was clear and appropriate. The kick-off meeting helped us clearly define the research requirements, and the results proved to be extremely insightful and highly valuable for the development of our project."

Marketing Manager

Lesaffre

"The support we received throughout the project was consistently responsive, precise, and thorough. We experienced a high level of collaboration, which enabled us to explore every question in depth and obtain all the additional analyses we needed. As a result, we gained a very clear understanding of the market dynamics, supported by in-depth and highly focused analysis. The abundance of tailored insights allowed us to incorporate valuable findings into our marketing planning, including those related to key purchase drivers."

Marketing Director

GranTerre

"We've been working with Nextplora for several years, and their expertise and professionalism have consistently had a significant impact on our brand, media, and communication strategy. Their ability to deliver in-depth, reliable research has been instrumental in supporting informed decision-making and helping us achieve our business objectives."

Head of Media & CMI

Haier Europe

"For their professionalism and expertise, their excellent coordination and guidance throughout the project, their ability to deliver on time and within budget, and, above all, their interpretation of the results and the insights they drew from them."

Strategic Marketing Consultant

Mila

"You know how to design each project around the client's specific needs, no matter how unique the request. That's what sets you apart and the main reason we enjoy working with you: your ability to deliver truly tailored solutions is exactly what we need. Your experienced and highly skilled team also gives us complete confidence. Over the years, we've built a valuable knowledge base together that has made our decision-making much easier."

Communications, Marketing & Packaging Manager

Eurovo

CERTIFICATIONS

Certifications

We work exclusively with trusted partners who share our vision of the market and its future. Together, we provide our clients with global coverage and the ability to collect high-quality data across markets, methodologies, and research environments.

We have integrated the world's leading technology providers into our research processes and data collection operations to ensure the highest standards of quality and efficiency.

At Nextplora, we have managed IdeeOpinioni, our proprietary online research panel, for over 25 years. It enables us to integrate detailed information on respondents' profiles, purchasing behavior, and advertising and media exposure into a powerful single-source dataset. Through our trusted international partners, we have extended this capability to support global research projects.

We are ISO 20252 certified, the international standard for quality in market, opinion, and social research.

We work exclusively with trusted partners who share our vision of the market and its future. Together, we provide our clients with global coverage and the ability to collect high-quality data across markets, methodologies, and research environments.

We have integrated the world's leading technology providers into our research processes and data collection operations to ensure the highest standards of quality and efficiency.

At Nextplora, we have managed IdeeOpinioni, our proprietary online research panel, for over 25 years. It enables us to integrate detailed information on respondents' profiles, purchasing behavior, and advertising and media exposure into a powerful single-source dataset. Through our trusted international partners, we have extended this capability to support global research projects.

We are ISO 20252 certified, the international standard for quality in market, opinion, and social research.

ISO 20252