Events

BRAND+MEDIA MEETING

Third edition - 2026

Fluzo Roadhouse Granterre Haier Monini Disney Advertising

Third edition - 2026

Loghi

EVENTS

Events & Sponsorships

01 |

SaySocial DECODE 2026

SOCIAL CULTURE BEYOND FOOD

DONATO FALOTICO: Research & Insight Director @ Say Social
ELEONORA GIOVENALI: Marketing Manager @ Nextplora
ALICE AGNELLI: Guest creator (Gipsy In The Kitchen)

DOWNLOAD THE DECK

SaySocial DECODE 2026

02 |

UPA Branding e-volution 2026

AI: how brands use it and how consumers experience it

Andrea Meroni, Senior Researcher, Internet Media and Omnichannel Customer Experience Observatories, Politecnico di Milano
Claudia Banfi, Client Service Director Nextplora

DOWNLOAD THE DECK

UPA Branding e-volution 2026

03 |

UPA Engage Advanced TV Conference 2025

How to measure cross-media campaigns: Advanced TV contribution across 220 campaigns, and future challenges for advertisers

Eleonora Giovenali: Marketing Manager & International BDR, Nextplora
Alessio Fattore: Chief Data Officer, Publicis Media Italy
Alessandro Pambianchi: Research Manager, Nextplora

DOWNLOAD THE DECK

UPA Engage Advanced TV Conference 2025

04 |

UPA Branding e-volution 2024

Emerging brands in new consumption trends across the digital landscape

Claudia Banfi - Client Service Director

DOWNLOAD THE DECK

05 |

UPA Branding e-volution 2022

Building the brand across cross-media, second-screen, addressable, ad-skipping and sound-off… The “integral” impact of a campaign in Haier’s experience

Francesco Bellomo – Media & Consumer Insight Senior Manager Haier
Andrea Giovenali – CEO and Founder of Nextplora

DOWNLOAD THE DECK