Here we are with our regular newsletter update. This month we talk about spreadable creams: a product that accompanies breakfasts, snacks and small moments of pleasure, at every age.

In recent years, spreadable cream has become much more than a simple accompaniment for bread and rusks: it is true everyday comfort food, bringing together taste, habit and gratification.

But how much does this product really weigh in consumer choices? What are the most common consumption occasions, the criteria that guide purchase, and the brands that stay top of mind?

To answer these questions we ran a study exploring consumption habits, preferences, purchase channels and choice drivers.

Want to explore all the insights on spreadable cream?