Here we are with a new monthly report. For Easter we analysed one of the most iconic products of the season: the Easter egg, which brings together tradition and personal enjoyment.

The goal of this analysis is to understand in depth the criteria that guide consumer choice and to observe how these have changed over time, through a direct comparison between 2026 and 2024.

What emerges is an interesting picture, highlighting new priorities and an evolution in preferences around taste, size and perceived product value.

Want to explore all the insights on Easter eggs?