January is the month of new beginnings, good resolutions and routines taking shape. After the holidays, it is the ideal time to slow down and take care of yourself. That is why we chose to dedicate this month to skincare, a theme that is increasingly central to people’s daily habits and wellbeing choices.
In recent years, skincare has become much more than a simple daily routine: it is a true ritual of wellbeing and awareness. But how much do people really know about skin care? Which steps do they never skip, and which products truly make it into their beauty routine?
To answer these questions we ran a study exploring experience levels, daily habits and product choices. The results reveal interesting differences between knowledge, practice and perception.
