With our insights and analysis, our clients can:
INCREASE ADVERTISING RETURNS
Gain a deeper understanding at every stage of the creative potential and media contribution
IMPROVE THE EFFECTIVENESS OF MEDIA INVESTMENTS
Define a more precise mix of traditional and digital media aligned with your objectives and target audience
BUILD BRAND VALUE
Take a more strategic and informed approach to designing, implementing, and evaluating brand initiatives
We aim to deliver the best possible business results for our clients by keeping “the end in mind” from the very start and throughout the entire project.
At every stage of analysis, from the earliest phases of brand development to the evaluation of an advertising campaign, we provide reliable insights that clients can use to guide their advertising and media investments and maximize returns.
We call this approach “brand and media intelligence.” Its purpose and impact are clear to our 160 loyal clients, whom we have supported globally for over 26 years across dozens of consumer goods and services categories.
We understand how important it is to navigate the growing complexity of the media landscape, the shifts in consumer behavior, and the many variables involved in creating and executing a successful advertising campaign. The most effective way to do this is by relying on accurate, meaningful insights at every stage of brand development and media planning, as well as throughout the campaign itself.
That is our mission. It is reflected in every one of our solutions and in the more than 6,500 advertising and media studies we have conducted over the years. We believe in going “always beyond numbers.”
Our clients reported high levels of satisfaction in 2025. They rated the information we provided as “very useful,” demonstrating strong loyalty and a clear willingness to recommend Nextplora to others.
Overall Satisfaction
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Actionability
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Advocacy
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Retention
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Our team is built on a strong foundation of trust, cohesion, and mutual understanding. We are committed to being innovative, bold, ready for a challenge, and even… a little crazy.
Our ambition is to provide clients with indispensable services every day, helping them build brands that make a meaningful difference in people’s lives.
These are the values that define the talented young team of researchers and consultants at Nextplora.
If you share these values and would like to join us, we’d love to hear from you. Bring your fresh ideas and energy, and send your application to: job@nextplora.com
We work exclusively with trusted partners who share our vision of the market and its future. Together, we provide our clients with global coverage and the ability to collect data across all contexts and methodologies.
We have integrated leading global technology providers into our data collection and management processes.
For more than 26 years, Nextplora has managed IdeeOpinioni, our proprietary online panel of respondents. This enables us to integrate multiple types of data, including customer profiles, purchasing behavior, and exposure to advertising and media, into a single, powerful source. We have also extended this system through trusted panel partners worldwide.
We comply with ESOMAR guidelines and are certified under ISO 20252, the international standard for quality in market and social research.
Trusted Global Partners
