Solutions

Brand tracking

Learn how your brand performs across KPIs, target groups, and in comparison with your competitors.

At Nextplora, we bring over 26 years of experience in structured brand tracking. We have worked with hundreds of leading brands, building robust benchmarks and standards across dozens of categories and markets worldwide.

Each brand tracking program is tailored to your specific information needs and the key dynamics of your category or market.

KPIs can be tracked continuously on a weekly or monthly basis, depending on your activity.

Brand Tracking can be seamlessly integrated with Crossmedia and Post-Test solutions to maximize the value of each interview and enhance overall results.

Access your results, share them with stakeholders, and explore your data in real time with BMI Vista.

Crossmedia

Determine the return on investment of your cross-media campaigns by understanding how traditional, digital, and social media contribute to your KPIs across target groups.

We have developed a robust and comprehensive methodology to define the role of each channel and overcome “walled garden” limitations in today’s fragmented media landscape.

Crossmedia helps you understand:

How different media perform, individually and in combination, to achieve your goals
Which KPIs they impact and how they contribute to value creation
The brand image they build, based on their features, creatives, and formats
Which target groups they reach most effectively
Their contribution to overall brand sales

With these insights, you can define the optimal investment level for each medium and maximize results, campaign after campaign.

We also support our clients through actionable review sessions, helping you assess performance, identify strengths, and make informed decisions to continuously improve your media planning and advertising activities.

Post test

Assess the strength of your creative strategy and execution while your campaigns are in market, and benchmark them against your competitors.

At Nextplora, we have developed a comprehensive and proven methodology that covers every key aspect, from message comprehension to meaning decoding. We also analyze ad performance frame by frame, including its ability to drive purchase intent.

Post-Test is designed to maximize the effectiveness of your advertising strategy, helping you optimize creatives, formats, and media lengths.

Take full control of your campaign results and KPIs with a comprehensive, detailed, and customizable dashboard.

We have developed a software solution that enables you to analyze the most critical data about your performance. Updated weekly, it allows you to drill down into insights and easily share key information across your organization.

BMI Vista integrates data from Brand Tracking, Crossmedia, and Post-Test into a single, intuitive platform, giving you a clear and up-to-date view of your advertising performance and helping you improve execution day by day.

Fully customizable, BMI Vista allows you to centralize your data, integrate additional sources such as media spending and sales trends, and analyze performance by time period, target group, or competitor, and more. It is designed to help you maximize the return on your advertising investment.

Media + Brand effect

Maximize the value of your cross-media, addressable TV, and OTT campaigns with reliable media plan evaluation and brand lift KPIs.

Nextplora and Fluzo have developed a joint solution that enables you to understand the reach, overlap, and frequency of all media included in your plan, including TV, radio, online video and audio, and display. You can clearly see how each channel contributes to building brand awareness and consideration, both individually and in combination.

We use ACR audio-matching technology to monitor individuals’ audiovisual environments through their smartphones, detecting exposure to advertising and content in real time.

This technology is integrated into a mobile app used by thousands of panelists, allowing us to accurately measure who is exposed to your campaigns and how that exposure impacts brand perception and consumer consideration.

Media and Brand Effect is a single-source solution that uses passive, continuous, and uninterrupted data collection to measure exposure among the same group of individuals across your campaigns and those of your competitors, both in real time and retrospectively.

It also includes a customizable and easy-to-use dashboard, updated weekly, that simplifies reporting and insight generation by linking exposure data with the demographic and profiling variables that matter most to you, all in just one click.

Learn more by downloading our one-pager.

Call back

Evaluate how your new brand or product launch performs among consumers in terms of usage and consumption, acceptance, liking and satisfaction, touchpoints, perceived attributes, and loyalty and advocacy. Compare the results with your previous launches and those of your competitors.

We have developed a proprietary and proven methodology that has been applied for years with one of the world’s leading CPG brands. It is designed to assess the success of new launches, identify opportunities for improvement from one launch to the next, and build a robust set of benchmarks and standards. It also helps explain sales outcomes by uncovering what worked and what didn’t from the consumer’s perspective.

With “Call Back,” consumers of the launched brand are recruited, in-home product presence and usage are verified, and valuable insights on behavior and attitudes are collected. We identify the drivers of purchase and capture the brand image attributes shaped through real usage.

Launch analysis is conducted by comparing performance against cross-category benchmarks, enriched with customized lists of image attributes. All results are accessible, comparable, and easily shareable across the marketing organization through a dedicated dashboard.

Modelling

Get accurate forecasts of your sales performance and identify the most effective media investment mix for the near future, powered by AI-driven marketing mix modeling.

We leverage an extensive database of hundreds of cross-media campaigns analyzed over years of increasing media complexity. This is combined with third-party data, leads, and advanced regression models to develop high-potential scenarios tailored to your business.

Marketing Mix Modeling helps answer critical questions, such as the optimal investment thresholds and media allocation needed to drive incremental sales, as well as the role and contribution of branding, especially in businesses driven by direct-to-consumer activities where conversion often captures the largest share of investment.

Our strategy consultants begin by developing a deep understanding of your business, then deliver independent, objective scenarios designed to improve the return on your advertising and media investments.

Shopper scan

Measure the return on your investment in terms of consumer purchases, behavior, and loyalty by linking exposure to your advertising campaigns and media plan with a household panel that captures the “when, what, and how” of shopping behavior.

We have developed a distinctive proprietary solution that verifies the in-home presence of your brand before, during, and after the advertising campaign. Panel participants are selected based on your target group and use a smartphone app to scan products and upload additional information, including photos and videos. They also complete surveys about product usage and their post-purchase attitudes toward your brand.

With robust samples of brand users, and in combination with Brand Tracking, Crossmedia, and Post-Test, Shopper Scan enables you to:

Validate the contribution of advertising and media campaigns to overall sales
Identify actions to maximize results by fine-tuning positioning, creatives, and media mix
Introduce KPIs that measure the effectiveness of your advertising strategy and media execution

Design and develop your brand and advertising strategy by validating your assumptions and incorporating the voice of consumers.

At Nextplora, we have helped leading brands take off. We have tested hundreds of campaigns in their earliest stages, refining them before bringing them to market.

If you are looking to explore new directions for your brand or advertising strategy and want to rely on solid insights to bring them to life, Insight3, combined with the most suitable methodology for your needs, enables you to:

Design your brand, positioning, and creative strategy
Test and optimize concepts prior to launch
Evaluate advertising across all formats
Test physical and digital touchpoints, including user experience
Assess other key levers of the marketing mix

We use a wide range of advanced and proven qualitative and quantitative methods to collect insights from consumers and prospects. Through online communities of hundreds of participants, we engage them in idea generation and concept testing, and we assess the potential of advertising executions using neuroscience techniques.