Brand and Media Intelligence means generating useful knowledge for our clients, always keeping “the end in mind” about their sales outcomes, and always going “beyond numbers” to help them to take the best decisions.
Solutions
Brand tracking
Learn how your brand performs on all KPIs over time, in different target groups, and compared to the competition. At Nextplora, we have accumulated solid experience in structured brand tracking through more than 20 years, for hundreds of primary brands, with solid benchmarks and standards for dozens of categories, and across all countries.
Crossmedia
Determine the return on investment of your crossmedia campaigns regarding the contributions of classic, digital and social media to your KPIs and target groups. We have been perfecting the most reliable and extensive methodology to assign the role of each medium to the KPIs, and to overcome “walled garden” restrictions since the advent of media proliferation and fragmentation.
Post test
Check the strength of your creative strategy and execution when they are in-market and compare them with those of your competitors.
We at Nextplora have developed the most extensive and complete methodology to cover all aspects and applied it to hundreds of campaigns.
BMI Vista
Master the results and all KPIs of your campaigns with the most comprehensive, detailed, and customizable dashboard.
We have developed the software solution that allows you to analyze the most pivotal information about your activity.
Media + brand effect
Get the maximum value out of your crossmedia and addressable TV and OTT campaigns with the most reliable media plan evaluation and brand lift KPIs.
Nextplora and Fluzo have designed a combined solution that makes it possible to understand the reach, overlap and frequencies of all media included in your plan.
Call back
Evaluate how the launch of your new brand and reference performed among consumers regarding type of consumption and use, level of acceptance, liking and satisfaction, touchpoints, attributes conveyed and loyalty/advocacy, and then compare that to your previous launches and your competitors’ launches.
Modelling
Get accurate forecasts on the progress of your sales and learn about the most effective media investment distribution for the near future, with the help of AI applied to the marketing mix modelling.
Shopper scan
Determine the return on your investment in terms of consumer purchases, behavior and loyalty by connecting the exposure to your advertising campaign and media plan with a household panel ready to provide the “when, what and how” of their shopping habits.
Insight3
Design and develop your brand and advertising plan to validate your assumptions and implement it with the voice of consumers.
At Nextplora, we have helped big brands take off. We have tested hundreds of campaigns in the earliest stages of development to finalize them and then make them happen.
Testimonials
Nextplora opens our minds to stimuli and ideas on how to improve our approach and our communication strategies.
(Media & Consumer Insights Senior Manager Haier)
Research outputs have been a beacon for rewriting and rethinking our short-term strategies.
(CMI Manager L’Oreal)
You are a partner not only for research, but above all for business, and this is what we are looking for.
(CMI Refreshment Europe Unilever)
I am very satisfied: all the information objectives have been achieved and the insights have been concrete and actionable.
(Marketing Manager Lindt)
The insights helped us to optimize content and media planning of future campaigns and the solution used proved to be valid in different markets, to gain confidence in our choices.
(Head of Communication Loacker)
Our marketing organization rated very positively the power of Nextplora solution also during the reporting sessions, and they were convinced by the usefulness of the insights that allowed them to make decisions on critical indicators, and to achieve more synergy between marketing and media execution.
(Research Manager Bayer)
Our need was to understand the return of influencer campaigns with respect to marketing objectives: we validated our choices and understood some aspects to better structure our future strategy. Nextplora helped us make important decisions for the future.
(Digital Manager Danone)
Because the insights were very useful for our goals and we imagine they will be on other projects as well. Because of your helpfulness, professionalism, support in reading the data, you went beyond the data, looking for the insight.
(Marketing & Digital Specialist McDonald’s)
We are very satisfied because the solution has proved to be rich with insights, helping to justify its use compared to Brand Lift solutions integrated into the digital media sales propositions which however provide very poor measurements.
(Media Manager Henkel)
The ability to propose an integrated solution to develop continuous monitoring and extended to all brands and markets, returning an insight for each campaign in relation to the contribution of the individual media used. In this way we were able to replace the many tools in use with a single, customized and highly efficient solution.
(Head of Communication Bauli)
The insights gave us the opportunity to define the product strategy in the digital context. Visualizing the market insights was particularly useful to me to get ideas applied concretely to our reality.
(Product Business Development Consultant ConTe Admiral)
As for regarding the reporting part, you were very clear and helpful. Specifically, through the availability of your proprietary market benchmarks, you gave us all the tools we needed to be able to fully understand the results obtained.
(Brand Manager Trosyd)
Analyzing the contribution made by the each medium involved in the campaign was crucial to confirm whether we were on the right path with our media planning strategy.
(Communication Director Beta Tools)
The phase of exposing the results was very satisfactory. The thoroughness with which they are exhibited really makes a difference.
(Brand Manager Monini SPA)
The support we had throughout the project was very helpful, precise and detailed. We received great cooperation that allowed us to meet all the requests for in-depth analysis and analysis. As a result, we got a very sharp snapshot of the phenomena, very precise vertical insights. The abundant and tailored insights allowed us to incorporate data into our marketing planning (e.g., those on choice drivers).
(Marketing Director GranTerre)
Nextplora convinced us because of 3 essential elements: interest in the company and a great desire to understand its needs; concreteness of approach and proposal, without big words, but straight to the point with respect to the objectives; competitiveness of price on equal terms and content of the offer. The main user of the insights, the director of human resources, finally summarized by saying, “What you brought me is really useful. It was money well spent…”
(HR Employee Value Proposition Senior Program Manager AXA)
The most relevant part for us was the benchmarking with other markets, which proved very important in evaluating the campaign and its impact. Finally, the delivery confirmed your specialization, and we certainly appreciated the smoothness of the work as it unfolded. The insights helped us support the business objectives. It was certainly important that you presented the research data because who better to talk about it than professionals?
(Trade Marketing Manager Retail Olitalia)