In Largo Consumo’s interview with Nextplora CEO Andrea Giovenali, it is highlighted how, during the pandemic, Nextplora supported its customers with sophisticated techniques applied in two areas, that of marketing and that of communication.

In marketing Nextplora uses a solution capable of exploring, creating and implementing innovation in the offering, also defining guidelines for how to communicate it. This solution involves a very large number of consumers (up to 500) who discuss openly within communities and whose verbalizations are analyzed thanks to artificial intelligence, so that they are given a precise order and meaning.

While the second solution supports brands in making their advertising investments more effective, in particular in media planning and copy.

At the end of the interview, Andrea Giovenali goes on to underline how Covid has helped to accelerate the digital development of consumers and companies can no longer ignore the need to integrate new digital levers within their investments.

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